One of the highlights of the CMOs Leading Innovation Conference is recognizing the extraordinary examples of leadership and marketing innovation in our community. We honored three individuals with Beacon Awards at CLIC ’17, and I’m delighted to share their stories here.
Beacon Award Winner #1: Jamie Gorski, CMO, Bozzuto
Imagine waking up every morning asking this question: “how can I create a sanctuary for our customers?” That’s how a purpose-driven leader thinks.
Jamie travels across the U.S. to inspire and educate other CMOs. When I meet other CMOs in their industry—no matter what state I’m in—they know Bozzuto and consider their marketing cutting edge. One Atlanta CMO said “Jamie is in a whole other league.”
We award CMOs who model our community values. In the spirit of promoting shared knowledge, she constantly nominates great speakers and new members to join our private communities—13 referrals, at last count.
Jamie has led and sponsored digital marketing campaigns that have earned 31 industry awards AND COUNTING.
A mathematician at heart, she is also an avid photographer and athlete. I am privileged to call this person my dear friend.
Beacon Award winner #2: Chip Coyle, CMO, Infor
Chip joined the Marketing Leaders group way back when we were just a handful of members. He recently exemplified our value of “promoting shared knowledge and experiences” by teaming up with ANOTHER member—the SVP of Marketing from Destination DC—to organize their next customer conference.
Chip has also invited me to work on several occasions with their teams to accelerate top line growth through innovation, and invited me to speak at customer events.
Chip is a navigator. He not only navigates the complexity of marketing over 100 products to over 90,000 customers in a hotly contested B2B space with calm and ease. He also traverses rough weather and road conditions — and as a result, he has completed 30 marathons.
Another value Chip models is being present. When he misses a meeting, he will call in from the train or the cab. Chip sends us regular updates on his progress.
Beacon Award winner #3: Daniela Campari, former CMO, American Cancer Society (now an innovation adviser for Kimberly-Clark)
“Marketers want to tell people about their product so that they will buy it, but customers want to hear stories that they want to share.”
These are the words wisely said by Daniela. She models one of our values—being REAL—by sharing her recent career challenges with our group. This CMO communicates with head and heart.
Daniela honors our group value of being RESPONSIVE through her generous referrals. Before we even had our Atlanta community off the ground, she introduced me to 8 CMOs and influencers.
Daniela spent her career with some of the world’s most recognized brands: Mars, Kimberly-Clark, and the American Cancer Society. Her journey of parenthood, global travel, and kicking cancer to the curb inspires many.
Please join me in congratulating these marketing leaders. Stay inspired by following them on LinkedIn.
copyright 2017, Lisa Nirell. All rights reserved.
Photos courtesy of Stephanie Bailey.