The antidote to holiday fatigue — of all kinds

New habits to invoke the true meaning of "holiday spirit"

Several of our clients have expressed holiday and end-of-year fatigue. Politics, natural disasters, and consumerism have taken their toll in 2017.

It’s easy to be swept into the holiday commercialism and hype, and forget the initial purpose of the holiday season: to reflect and celebrate with the people we love. We look at the e-commerce sales growth (17% over 2016), and think it’s our duty to join the fray; to shop until we drop. It can be consumerism at its worst.

That’s why I’m keeping this update upbeat and short. I want to invite you to take  a breather from holiday fatigue, and spend 2 minutes reflecting on what worked in your performance in 2017.

To get things rolling, let me start.

Here’s what excited me about 2017, and what worked: our CMO communities and clients are thriving. We’re not just talking about financially thriving. We’re talking about their states of mind, their health, and their community strength. More and more members from multiple industries and cities are sharing career advice, building stronger teams, and making sense of the MarTech maelstrom. We helped them gain media attention on Inc.com, MKTGinsight, and other platforms.

I have also been spending more time as a radio and podcast guest. Clients tell me they find this a useful learning medium and a source of business inspiration. I was a guest on several podcasts, as well as the acclaimed Dana Barrett Show in Atlanta. One of my favorite conversations happened last month on the “Take the Lead” Radio Show. Dr. Diane Hamilton really did her homework, which I appreciated (you can jump to minute 34; podcast runs about 20 minutes).

In this podcast, we covered several business and personal topics:

  • My exciting new alliance with LinkedIn Learning (Lynda.com)
  • The common confusion around marketing innovation principles
  • My dubious high school award
  • Tough lessons from my career crossroads
  • My favorite swim destinations
  • The qualities of lifelong learning communities

Here is the link to the 20-minute show. Our segment starts at 34:55.

And finally, I chose to step away from my normal, hectic holiday shopping. I avoided most of the holiday fatigue I normally experience. Instead, I started donating to our favorite causes early this year. I made calls, scheduled “catch up” meetings, booked a winter swim vacation with Magnus in Panama, and wrote handwritten notes to the people who inspire me.

While that may not be the best approach for everyone, it removed the consumerism and stress of the holidays that I normally experience.

Hug your loved ones, stay grateful, and hold intentions for a peaceful holiday season.

—Lisa

P.S. We just uploaded new (and free) content showcasing the findings our CMO Innovation Trends white paper. Get your copy here.

Copyright 2017, Lisa Nirell

Related posts:

       New Podcast: The Dana Barrett Show     

       5 Tips to Revamp Your Holiday Social Media Campaign     

       Forget Resolutions—Choose Reflection     

 

 

Comments open: True
Okay

Related Posts

We are thrilled at all the attendees who will be joining us at CLIC ‘18, October 3-4 in Atlanta. Perhaps you’ve already registered, or you’re still considering attending. This CMO conference is not your typical gathering in a hotel conference room for 1 ½ days. It’s an immersive field trip. We will visit organizations that have developed the “secret sauce” for blending marketing innovation with unforgettable customer experiences: Nanolumens and Atlanta United Football Club.

Here’s a sneak preview to give you an idea of the insights you’ll take away from CLIC from one of our innovation hosts: Karen Robinson Cope, the EVP of Nanolumens….

Read More

It’s Independence Day in the United States…although I prefer the term “Interdependence Day.” We cannot thrive without creating unique development opportunities, and collaborating with like-minded leaders and creatives.

When I spend time with leadership luminaries and marketing trendsetters, it’s electrifying. You may be preparing for your own “electrifying experiences” this week…fun food, friends, and fireworks. We are too—except the fireworks will be continuing into the fall months for our community.

If you are experiencing isolation as a marketing leader, or love to learn from some of the world’s top business luminaries, then join us for some of these exciting fall events….

Read More