Monthly Archives: January 2018

Grab these fresh marketing innovation ideas for 2018

Our 3rd annual CMOs Leading Innovation Conference (CLIC ’17) was a huge success. We focused on helping our participants overcome innovation resistance over the 1 1/2 day confab. Our media partner from MKTGinsight created a nifty  marketing innovation ebook that summarizes each session perfectly.

For example, MKTGinsight’s Ginger Conlon shares how we opened the conference with Leon Logothetis. He challenged attendees to use kindness as inspiration for innovation. “Next time you’re creating a campaign, ask yourself, Will it help more than the bottom line?

In fast-changing markets, companies often get so busy running the business, they fail to understand their customers’s experience and needs.

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