How Nanolumens Built a Customer-Centric Marketing Culture

Marketing innovation and an intense focus on the customer create big competitive wins

CLIC 18 promo blog Lisa NirellRegistration is now open for the the 4th annual CMOs Leading Innovation Conference (CLIC ‘18), where NanoLumens, Atlanta United FC,  Medstar Health, and other top marketing luminaries will share their customer experience and marketing innovation secrets. Join us: www.cmoclic.com. Here’s a preview of one of our featured sessions with Karen Robinson Cope, the Executive Vice President of Nanolumens.

How does a small LED display manufacturer compete and win against likes of LG and Samsung? By making marketing innovation and an intense focus on the customer their number one priority.

NanoLumens saw the value of creating “WOW” customer experiences well before customer experience was in vogue. Today, they are celebrating a stellar customer list, including VISA, The New England Patriots, AT&T, Invesco, Charles Schwab, and Estee Lauder.

In this CLIC ’18 session, NanoLumens’ Karen Robinson Cope will outline how their organization continues to celebrate competitive wins over the biggest behemoths. During our session with Karen, you’ll learn:

  • How to build a culture of “self-evaluation” that revels in failing fast
  • Nanolumens’ packaging and pricing strategies that were inspired by the Apple playbook
  • A MarTech strategy that led to 2x close rates and average sale size within just three years
  • The most overlooked strategy to change the rules of the competitive game

Karen Robinson CopeAbout Karen Robinson Cope:

Karen is the Executive Vice President of NanoLumens, an award-winning privately-held corporation in Atlanta, GA. They are heralded by The Wall Street Journal for innovative digital LED displays and by Forbes as one of the most promising companies in America. Karen leads the disruptive message of LED as an immersive experience that drives customer engagement for companies around the world.

She is a global brand ambassador, serial entrepreneur and a fundraising force. Karen is a passionate  advocate and member of Opportunity International (OI), the Carter Center and Mission: Hope. She travels the globe with her husband Rick and daughter Alex to support their causes. Karen concentrates on micro-lending to entrepreneurs in developing countries to help eradicate poverty.

Click here to learn more about CLIC  ’18, and register now

Copyright 2018, Lisa Nirell. All Rights Reserved.

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How to Think Like a Startup CMO (CLIC ’17)

Chart a New Course with “Innovate Your Marketing” ebook

Growth Lessons From Atlanta United FC

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