Monthly Archives: March 2019

Are you making these mistakes while leading change?

At this moment, at least half of my CMO clients are launching a
reorganization or marketing transformation initiative. This ushers in
discomfort, chaos, and uncertainty.

Some will steer their ship through rough waters. Others will hide
below deck just to avoid confronting the tension and discomfort that any
transformation naturally creates.

In my two decades of witnessing hundreds of marketing and sales
transformations, I have seen four common myths that can derail a perfectly good
plan:…

1.

I’ve just left the SXSW 2019 mashup in Austin, Texas. And
what a joyful maiden voyage it was. In addition to the unlimited buffet of
mind-bending sessions and festooned characters, I reconnected with my friend
Guy Kawasaki.

Guy has just released his 15th book, Wise
Guy: Lessons from a Life
. And what a wise autobiography it is.

Lisa & Guy catch up at SXSW 2019 – Austin TX

Here’s why you need to buy copies for your teams, your high
school and college grads, and yourself….

How digital-ready is your team?

Take our 3 minute quiz to find out.
TAKE THE QUIZ!
close-link