Amazon is Poaching Your A Players

Here are some strategies to prevent your best marketers from leaving

The Amazon hiring machine, which promises to add 25,000 new jobs in DC the coming decade, has arrived with great fanfare. With 3.7% unemployment in our region, hiring and retention is on every leader’s mind.

Local, smaller firms have good reason to be are worried. Sadly, many are still in denial.

Thankfully, our clients are thinking differently. They are being proactive and creative. They are not following the hiring herd.

This month, our private Marketing Leaders of DC™ discussion focused on how CMOs can dramatically improve their ability to attract top candidates—even when Amazon is invading your space.

Roberta and Lisa – matching blouses was a bonus. Courtesy Jake Fabbri

My good friend Roberta Matuson joined us from Boston for our private gathering. She is the five-time bestselling author known as The Talent Maximizer®, and works with top brands such as Staples, Keurig, and LinkedIN. She provided very practical suggestions to prevent Amazon (and everyone else) from plucking out our marketing and leadership superstars.

In this 45-minute MP3, you will hear actionable strategies to:

  • Keep people during economic booms (contact Roberta for a link to her free Talent Assessment tool)
  • Apply a “secret shopper” tip that will prevent hiring pipeline leakage
  • Stop AI tools from stealing your best talent 
  • Find qualified, mature workers in places Amazon isn’t looking
  • Discover the power of boomerang hiring

Click here now for the replay.

Contact me now to see if our Marketing Leaders private peer groups are right for you.

Comments open: True

Related Posts

We’re living in a time of marketing liminality.  Some leaders feel as if they have one hand clinging to their Zoom rooms and one hand clinging to a dusty office HQ desk.

This messy middle moment is fueled by ever-changing customer expectations, dynamic workplace configurations, and  high team turnover. (I started to see these challenges emerge in 2018 and published 3 posts about them here.)

There is a silver lining to this liminal marketing moment….

Read More

The flurry of business activity– market selloffs, marketing planning, and volatile “back to work” policies—are putting a lot of us on edge. 

It’s even worse when you are faced with toxic team members or bosses. 

In this #Newsweek Livestream with Dorie Clark, I provide two steps you can immediately take to create more calm amidst the chaos:

Tell yourself a little mantra: “poise begins with a pause.” Set your clock and pause for one minute before your next big meeting….

Read More

How digital-ready is your team?

Take our 3 minute quiz to find out.