Tagged: business growth

How would your company benefit if you added 150 passionate advocates to your informal sales team?
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This is the question I explore in my latest HuffingtonPost article. I discuss the benefits of branded customer communities, and the role of Marketing in designing, building and nurturing them.

Some key takeaways from the article:

How the benefits of branded customer communities go beyond a social media presence
How content produced by customer communities (testimonials and reviews) influences buying behavior
Why purchasing and brand control is no longer completely in your company’s hands
How launching a customer community can put you ahead of the competition, with examples from Salesforce and Apptio
Nine questions to help you get started

You can read the article here….

I recently launched a new program for marketing leaders: Lisa Nirell’s Making Marketing Waves™.

Many members of my marketing and CEO communities often ask me how they can access the key learnings from my private, exclusive CMO breakfasts. They often experience hectic travel schedules, and feel a sense of isolation.

 
Makinemarketingwaves

That is why I recently launched a new program for marketing leaders.

Lisa Nirell’s Making Marketing Waves™ provides a “just in time” virtual learning system and online community designed to help you: 

  • Raise the bar on your personal and organization performance
  • Rapidly generate fresh new marketing and growth ideas
  • Increase your credibility with your CEO and board of directors
  • Slash the time required to spot important trends
  • Tap into the collective wisdom of the top tier CMOs globally
  • Expand your community and circle of influence -without leaving your office

I just heard from Jeff Ogden, Founder of the highly acclaimed Fearless Competitor blog, that I have been awarded the April “Fan of the Month” designation.

Fan of the month

My book was just featured by GetAbstract, the world’s largest library of business book summaries.

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If you are a busy person who seldom makes time to savor books, this is the ideal solution. Check out the summary here.

 …

My friend David Nour has just released his fourth book, Return on Impact: Leadership Strategies for the Age of Connected Relationships (ASAE, 2012), and not a moment too soon. In this resource-rich book, David elevates social from "doing"–networking, media, and collaboration–to "becoming" a more socially enabled organization through social market leadership. 

If I hear one more corporate trainer or consultant spew Myers Briggs acronyms, I may just explode.

You have heard this in the past. "I am an ENTJ; therefore, I lead people and communicate in the following way…"

Some consultants even earn their living creating profiles of the "ideal leader" for each key marketing, sales, or management position within their client organization.

I have a favor to ask you today.

I was recently interviewed by RainToday, a publication that reaches over 280,000 professional services and technology readers worldwide. My article and podcast is a finalist for “best article” in their Facebook Reader’s Choice Award.

Would you mind taking 2 minutes to vote for the best one (perhaps mine)? Here’s the URL to the Readers’ Choice Award poll, and a link to the podcast:

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http://www.facebook.com/questions/10150409005758558/?qa_ref=qd

RainToday publishes great content and articles….

How many times this week did you avoid calling a colleague and send them a text message? Or participate in email banter in lieu of a 30 minute coffee date? Your B2B business opportunities may be slowing due to the lack of F2F (face to face) contact.

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Are you struggling with where you can create a first mover market advantage in 2012? Before you choose, consider reading Booz & Co.'s newest "Global Innovation 1000" report. It debunks the myth that there is a direct correlation between R&D spending and higher levels of innovation. These findings will help you determine where to invest your resources and grow.