New HuffPost Article: Customer Community Is the New Marketing

How would your company benefit if you added 150 passionate advocates to your informal sales team?

This is the question I explore in my latest HuffingtonPost article. I discuss the benefits of branded customer communities, and the role of Marketing in designing, building and nurturing them.

Some key takeaways from the article:Huffington Post Customer Community Article Screenshot

  • How the benefits of branded customer communities go beyond a social media presence
  • How content produced by customer communities (testimonials and reviews) influences buying behavior
  • Why purchasing and brand control is no longer completely in your company’s hands
  • How launching a customer community can put you ahead of the competition, with examples from Salesforce and Apptio
  • Nine questions to help you get started

You can read the article here. As always, I welcome your feedback. Are you planning on launching a branded customer community in 2015?

Here are some other posts you may enjoy:

Copyright 2014, Lisa Nirell. All rights reserved.

Comments open: True
Okay

Related Posts

As marketers, we routinely obsess over the customer journey and how to measure “intent to purchase.” We know too that we do our best work when we’re facilitating micro conversions between a brand and a consumer that are naturally a good fit, rather than forcing a product on an exasperated audience.

We understand intuitively that relationship building, alignment, and value are essential to our vocation.

But how often do we truly lead with purpose and intention, rather than simply deploying tactics?

Read More

During this pandemic, my best clients are now completing their first round of scenario planning.

This is an essential process to help them determine financial alternatives and future resource requirements.

It also provides insight into what initiatives and offerings to keep, expand, or jettison.

Some of your more unfavorable scenarios suggest longer, more painful delays and streamlined operations. Scenario plans also might suggest that certain established offerings are no longer relevant to your customers.

Read More