New HuffPost Article: Customer Community Is the New Marketing

How would your company benefit if you added 150 passionate advocates to your informal sales team?

This is the question I explore in my latest HuffingtonPost article. I discuss the benefits of branded customer communities, and the role of Marketing in designing, building and nurturing them.

Some key takeaways from the article:Huffington Post Customer Community Article Screenshot

  • How the benefits of branded customer communities go beyond a social media presence
  • How content produced by customer communities (testimonials and reviews) influences buying behavior
  • Why purchasing and brand control is no longer completely in your company’s hands
  • How launching a customer community can put you ahead of the competition, with examples from Salesforce and Apptio
  • Nine questions to help you get started

You can read the article here. As always, I welcome your feedback. Are you planning on launching a branded customer community in 2015?

Here are some other posts you may enjoy:

Copyright 2014, Lisa Nirell. All rights reserved.

Comments open: True
Okay

Related Posts

Summer solstice often means that it’s time to slow down, dust off the patio furniture, and kick back. But opportunities  don’t always present themselves on our timeline, and force us to operate at sudden warp speed.

Here are 3 strategies I practiced when life “turned up the heat” – and how I will thrive in the year ahead.

Read More

This month’s guest blogger is David C. Baker, Author of The Business of Expertise. His take on systems thinking applies to any expert or marketing leader who wants to serve the most profitable and enjoyable customers. Follow David at www.davidcbaker.com.This month’s guest blogger is David C. Baker, Author of The Business of Expertise. His take on systems thinking applies to any expert or marketing leader who wants to serve the most profitable and enjoyable customers.

Read More