New HuffPost Article: Customer Community Is the New Marketing

How would your company benefit if you added 150 passionate advocates to your informal sales team?

This is the question I explore in my latest HuffingtonPost article. I discuss the benefits of branded customer communities, and the role of Marketing in designing, building and nurturing them.

Some key takeaways from the article:Huffington Post Customer Community Article Screenshot

  • How the benefits of branded customer communities go beyond a social media presence
  • How content produced by customer communities (testimonials and reviews) influences buying behavior
  • Why purchasing and brand control is no longer completely in your company’s hands
  • How launching a customer community can put you ahead of the competition, with examples from Salesforce and Apptio
  • Nine questions to help you get started

You can read the article here. As always, I welcome your feedback. Are you planning on launching a branded customer community in 2015?

Here are some other posts you may enjoy:

Copyright 2014, Lisa Nirell. All rights reserved.

Comments open: True
Okay

Related Posts

As we approach 2019, it’s the perfect time to invest time in these important planning stages. I developed 8 questions to kick-start the process and thrive in the new year.

Read More

We have many stories from CLIC ’18 to pass along, and they would consume pages!  That’s why we plan to send you these stories in small bites in the coming months.

In the meantime, here’s one announcement that is worth shouting about.

Each year, we celebrate members who model our core values and raise the performance bar within our profession. This year, we selected someone who has taken their marketing leadership role to a whole new level: Jennifer Groese of List Partners….

Read More