New HuffPost Article: Customer Community Is the New Marketing

How would your company benefit if you added 150 passionate advocates to your informal sales team?

This is the question I explore in my latest HuffingtonPost article. I discuss the benefits of branded customer communities, and the role of Marketing in designing, building and nurturing them.

Some key takeaways from the article:Huffington Post Customer Community Article Screenshot

  • How the benefits of branded customer communities go beyond a social media presence
  • How content produced by customer communities (testimonials and reviews) influences buying behavior
  • Why purchasing and brand control is no longer completely in your company’s hands
  • How launching a customer community can put you ahead of the competition, with examples from Salesforce and Apptio
  • Nine questions to help you get started

You can read the article here. As always, I welcome your feedback. Are you planning on launching a branded customer community in 2015?

Here are some other posts you may enjoy:

Copyright 2014, Lisa Nirell. All rights reserved.

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