Featuring Stuart Foster, VP of Marketing of Luxury and Lifestyle Brands at Hilton Worldwide

In his presentation at our recent CLIC’ 15 CMOs Leading Innovation Conference, Stuart Foster described his fresh new vision of targeting consumers based on mindsets, and the results this “mindful marketing” has generated at Hilton. You can watch the first part of his presentation below.

Finding your ideal customers’ state of mind is essential for today’s brands to position themselves effectively….

Follow me back 45 years ago, when my Mom invited me to skip school and visit Dad’s office at Litton Industries.

This represented a BIG adventure to me. I knew Dad was a mechanical engineer, but I never truly understood what his job entailed. This was my chance to get answers.

We pulled up to the four story, steel gray industrial building in West Hartford, Connecticut. As we exited the elevator, I spotted Dad in the conference room….

We just completed our first annual CMOs Leading Innovation Conference (CLIC ’15) in Tyson’s Corner, Virginia. Although this full day session deserves more reflection than a David Letterman-style Top Ten List, I wanted to pass along my initial thoughts.

Twenty-five CMOs and CEOs gathered from cool companies such as Twitter, Informatica, H&R Block, SageWater, Gannett/USAToday, Decision Lens, XO Communications, Celerity, and DestinationDC. Adobe’s CMO.com, a globally reknown publication reaching over 22,000 marketing leaders, partnered with us to cover the event….

Spring is bursting with professional development opportunities for you. Below you will find my upcoming schedule for keynotes and workshops. Please join me for these exceptional networking and learning experiences.

Integrate 2015 – Integrated Marketing Conference,  West Virginia University, May 29-30. Join me for my keynote and book signing. You’ll meet marketing leaders from Sony Music Entertainment, Coca-Cola, St. Jude Hospital, and PEMCO Mutual Insurance.

The Social Shake-Up 2015 Workshop and book signing: “Leading the Mindful Marketing Revolution,” June 8, Atlanta….