Collaborative, cross-functional planning requires us to explore new growth strategies. Those strategies should fulfill three guiding principles: they must boost the bottom line, align with our core values, and drive predictable 2023 results.

When I reflect on this crazy year, my favorite moments shared one common wave: they involved acts of generosity.

We define innovation as applying creativity to significantly improve or transform the stakeholder condition. As our recent cohort has proven, 2023 presents an opportunity to transform much more than the bottom line.

Many promising marketing innovations never see the light of day because we do not fully understand the importance and timing of the idea incubation process. Naming your idea, then allowing ample time for testing and idea sharing, are essential steps in any innovation cycle.

Marketing innovation is about applying creativity to improve your stakeholders’ condition. It requires us to challenge our established beliefs and assumptions. It often also demands that we learn from our past as a way to inform our future.  We often need to set aside the past, and begin with a clean slate. This process helps us design an empowering narrative to guide us forward. It bolsters our resilience.

That’s the underlying theme of our 6th annual CMOs Leading Innovation Conference (CLIC ’22): “Growth Curves Ahead: The Resilient CMO.”
We’re gathering in historic Charleston, South Carolina at the International African American Museum….