Tagged: CMO breakfast

If you are a CMO or VP of Marketing in the Atlanta area, please join our Atlanta CMO breakfast at The Commerce Club of Atlanta on Wednesday, May 11 from 8:00-9:45 am. This complimentary session is entitled “From Order Taker to Innovator: How CMOs Will Thrive in a Modern Marketing World.”
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Today’s marketing leaders are doing their best to adapt to unprecedented changes in customer behaviors, pricing models, and digital landscapes.

Some marketing leaders in these sectors are developing preventive (versus contingent) strategies to thrive in the emerging, ambiguous competitive landscape. Many will barely survive and compete on price; others will invent new approaches to reach customers, build patient communities, and innovate how they deliver services.
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Now is the time to explore, identify, and implement proactive marketing strategies.

If you are a recently promoted senior marketing leader (CMO, VP of Marketing), and are looking for ways to dramatically improve your impact in your first six months, please join us for our next CMO breakfast:

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“The Outsider: How CMOs Can Quickly Gain Credibility

and Transform an Existing Marketing Team”

The days of the “hired gun” CMO have ended. …

Last month, the Fornaise Marketing Group surveyed 1,200 CEOs from small and large businesses.The results were sobering for CMOs.

Their interviews revealed that 74 per cent of the executives surveyed believe that marketers misuse the real definition of "performance," "return on investment," and "results."

In spite of the reported success of Revenue Performance Management solutions and longer CMO tenures (at least according to Spencer Stuart's recent study, which says that CMO tenure now averages 42 months), C-suite satisfaction with the marketing organization is not growing at the same rate.