Choosing acceptance over austerity, sharing your personal story, and responding rapidly takes guts. You need to tap into your “inner marketing guru” to find what’s true.
March 5, 2015
Over 20 years ago, futurist John Naisbitt, author of Megatrends and High Tech/High Touch: Technology and Our Search for Meaning, predicted that “the more technology we have in this society, the more people want to be with people.” His predictions are coming true, especially among high performing executives who are struggling to find harmony between mindfulness and mindless technology addictions.
Think about how Naisbitt’s prophecy applies to you. Crowded networking events, faceless awards celebrations, and Pinterest pursuits are akin to playing a high-octane video game: you feel good when they are happening, but leave little lingering satisfaction when they have ended….
July 26, 2013
When it comes to conversations with the CEO, marketing leaders are often speaking a different language. Here’s why.
July 11, 2013
It’s not you, it’s them. So put your focus on building strong customer relationships.
June 6, 2013
Was the Buddha an enlightened CMO in disguise?
May 29, 2013
The foodie superstar and host of TV’s No Reservations and Parts Unknown uses a “Grandma rule” to help his brand flourish. It has nothing to do with nagging, and everything to do with how to win fans for life.
May 1, 2013
Marketing is not the same game it was 20 years ago. An overview of the areas that forward-thinking CMOs are emphasizing.