Tagged: CMO peer group

As a senior marketer, do you express an adventurous appetite for your brand and your customers?

Choosing acceptance over austerity, sharing your personal story, and responding rapidly takes guts. You need to tap into your “inner marketing guru” to find what’s true.

Over 20 years ago, link futurist John Naisbitt, author of Megatrends and High Tech/High Touch: Technology and Our Search for Meaning, predicted that “the more technology we have in this society, the more people want to be with people.” His predictions are coming true, especially among high performing executives who are struggling to find harmony between mindfulness and mindless technology addictions.
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Think about how Naisbitt’s prophecy applies to you.

How marketing and sales can collaborate to maximize sales.

Because it’s so much nicer–and more productive–when everyone gets along swimmingly.

When it comes to conversations with the CEO, marketing leaders are often speaking a different language. Here’s why.

It’s not you, it’s them. So put your focus on building strong customer relationships.

Was the Buddha an enlightened CMO in disguise?

The foodie superstar and host of TV’s No Reservations and Parts Unknown uses a “Grandma rule” to help his brand flourish. It has nothing to do with nagging, and everything to do with how to win fans for life.

Marketing is not the same game it was 20 years ago. An overview of the areas that forward-thinking CMOs are emphasizing.

Modern marketers must hire for data scientists, social media experts, and content curators. A look at the biggest challenges marketing execs are facing today.