Tagged: content marketing

It's time to break up with lame templates to engage people

How many other companies are using lame content marketing (or influencer marketing) strategy to promote their business, report, or book? 

By March Guest Blogger, Luc Vezina, CEO of Vanilla Forums
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When you think about a customer community you might think that it’s just a way for your company to try to cut customer support costs. You might also be worried about how an open forum can expose too much.

When done right, a customer community can be much more than that….

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I was recently the guest speaker for ON24 on “Breaking Bad Content Habits” (with special thanks and inspiration from Vince Gilligan, the writer/genius behind the AMC series, “Breaking Bad.”)

In this 40 minute complimentary webinar, you will learn:

The five common B2B content marketing myths
How to overcome Content Creation Madness (CCM)
The power of setting clear program intentions
How webinars increase engagement and content retention
The future of content marketing

Here is the link for the on-demand version of the webinar….

An overview of “APE,” the new bible of self publishing, from Guy Kawasaki and Shawn Welch.