Tagged: content strategy

Two weeks ago, US presidential candidate Joe Biden and Kamala Harris announced their candidacy on a platform of kindness and empathy. As the week of virtual convention activities unfolded, it was clear that these themes will remain part of the Democratic party’s hue and cry until (and hopefully beyond) the November 3 election.

Hard as Democrats may try, empathy is STILL in short supply in our country today, and it is taking its toll on our citizens. Today, NPR’s Rhitu Chatterjee reported that most citizens are simply unsure when the next pandemic or political shoe will drop….

CMOs continue to express their frustration and discontent with content strategies. In this post, we offer 4 suggestions to optimize your content investment. It is designed to ensure long-term growth and brand repute.

CMOs are expected to be brand ambassadors and masterful communicators. As you assess your abilities in that area, ask yourself: are you making it easy for people to engage with you—or are you creating confusion?

An overview of “APE,” the new bible of self publishing, from Guy Kawasaki and Shawn Welch.

Can you say that your marketing organization is electrifying? Do you feel that you are part of something big—I mean, industry-changing big?