Tagged: content strategy

4 smart content investment strategies for long term success

CMOs continue to express their frustration and discontent with content strategies. In this post, we offer 4 suggestions to optimize your content investment. It is designed to ensure long-term growth and brand repute.

CMOs are expected to be brand ambassadors and masterful communicators. As you assess your abilities in that area, ask yourself: are you making it easy for people to engage with you—or are you creating confusion?

An overview of “APE,” the new bible of self publishing, from Guy Kawasaki and Shawn Welch.

Can you say that your marketing organization is electrifying? Do you feel that you are part of something big—I mean, industry-changing big?