This year, it’s tempting for C-Suite leaders to obsess over boosting the balance sheet. They focus on efficiency—the theme song of our times. This approach has irreparable consequences. It leaves companies vulnerable to competitors who are committed to boosting customer-facing value to improve the bottom line.
March 2, 2021
Energize Growth and SimpleMind are authoring a post and hosting a LinkedIn Livestream this Spring and am looking for a few select people to showcase.
We will feature brands that deliver value quickly and predictably to customers, members, or clients. Some refer to this as “speed to value” programs.
Here’s the background: In this era of touchless and online experiences, customers no longer tolerate slow or sticky touchpoints. We’re looking to showcase organizations that have been successful at rapidly and consistently delivering the right customer value at the right moment, and who have witnessed a jump in revenues, NPS scores, retention, or brand repute….
January 14, 2021
In spite of the social unrest and tribulations, most of my clients and friends are thriving. We are connected, committed to helping each other, and wise enough to focus on things we can influence and control.
Based on what I’m observing, I’m providing 7 strategies to help you seek opportunity and stay healthy in the frigid weeks ahead. I promise that they will help you feel more confident and prepared for the economic and social post-pandemic resurgence.
September 29, 2020
In a recent episode of SkyeTeam’s People First! podcast, Lisa sat down with Morag Barrett to explore what it means to be human during the pandemic and what mindful marketers share in common. They also discussed how marketing is changing forever, as well as some of the limitations of Big Data. Click below to listen.
Here are a some highlights from the podcast:
Lisa’s leadership journey – 1:00
What is mindful marketing –…
September 22, 2020
Last Sunday marked the final outdoor swim team practice of the season for me. It felt bittersweet, for sure. This was one of the most memorable summers for me in many ways.
One reason was that I enjoyed multiple lake swims in Vermont and outdoor practices. But with the Fall Equinox arriving today, the chill in the air swiftly ushers me to the indoor pool.
Long, intense workouts are not foreign to me. I’ve been swimming since I learned to walk….
June 10, 2020
Lisa was just featured in this LinkedIn Live (Livestream) to discuss how to get closer to your customers during COVID. Enjoy this 30 minute Q&A with Lisa and Charlene Li.
April 29, 2020
Here are 8 places you can look for unmet customer needs and new opportunities. The latest launch of Panera Bread Grocery offerings provides insight and inspiration.