Tagged: customer centric marketing

The Web fosters a level of data democracy that we have never witnessed, which leads to transparency. That’s the bright side of democracy.
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Then, there is the dark side. Anyone can call themselves an expert online. In fact, you can become a globally recognized blogger within days or weeks. This spells trouble and confusion for your customers.

As a marketing leader, do you ever feel like the tree that fell in the forest—you just don’t know if anyone can really hear you? It’s challenging to win the hearts and minds of the C-suite. One reason may be that your company’s old perception of marketing prevents you from reaching your true potential.

In 1960, EJ McCarthy, a marketing professor at Michigan State University, debuted the concept of the Four Ps and the way in which they guide the marketing mix. These Four Ps–Product (or Service), Place, Price, and Promotion–are the foundation of most Marketing 101 discussions.Many of you may be revving up your 2012 growth machine and re-visiting these fundamentals.