Tagged: customer-driven culture

As we enter the holiday weeks ahead, we might be anticipating some difficult discussions with loved ones, over-packed Zoom meetings and multiple (physically distanced) gatherings. This has been a politically and socially charged year, to say the least.

That’s why I was happy to spend time with Ben Wolf on “The Win Win” podcast to discuss very tangible methods to apply mindfulness in our daily interactions.

Here are some of the highlights:

05:30 –…

As marketing leaders, you know that a strong company culture cultivates a workforce of powerful brand advocates who enhance marketing efforts. What can marketing do to navigate the culture war that ensues in the face of increased M&A activity? Here are three rules of thumb to consider as you evaluate an M&A deal on the horizon, and when you are in the throes of a post-deal journey.