At our 3rd annual CMOs Leading Innovation Conference, Jeff Perkins provided our group with 7 modern marketing strategies to think like a “Startup CMO.”
November 10, 2017
Where are marketing leaders treading water, and which resources are propelling marketing innovation? Our 5th annual CMO Innovation Trends study collected anonymous feedback from 90 senior marketers to answer these questions and provide expert guidance to conquer innovation resistance.
September 11, 2017
Today, we witness greater forces of nature than I have ever witnessed firsthand: Hurricane Harvey in Houston, and his not-so-distant cousin, Irma, who is terrorizing Cuba, the Caribbean, and a wide swath of Florida. Both are testing our fortitude as a global community, and causing significant losses.
August 13, 2014
Marketing Lessons from the Sharing Economy: Danger, or Opportunity?
I recently enjoyed a lively conversation with my long-time friend and colleague, Philip Lay of The Chasm Group. He has invested significant time studying the disruptive marketing lessons from the sharing economy leaders such as Uber, Lyft, and Airbnb.
In my newest FastCompany post, you will find a summary of this discussion and learn:
The sine qua non…requirement for being a modern marketer (and it’s not big data);
July 8, 2014
Here are the highlights of our 2nd annual CMO Trends study. While I put the finishing touches on the white paper, I thought you’d like a sneak peek into what we learned:
Fifty-five CMOs responded, representing a wide range of industries. They include academic, software, trade associations, real estate, financial services, cybersecurity, media, pharma, and hospitality.
CMOs told us that the 3 terrible t’s… haunting marketing leaders in their daily roles include:
Too many projects and priorities and too few resources
Chronic perception and treatment of marketing as a cost center, as witnessed by the ongoing difficulty of demonstrating value
Technology overload (often driven by a surfeit of disparate customer data)
When asked the most pressing challenge they personally face, respondents said that “changing customer perceptions of the value we offer” ranked the highest.
April 17, 2013
In this 18 minute podcast, you will learn:
How marketing leaders can alleviate the dysfunction between their department, the sales team and the executive board
The new competencies marketing leaders must adopt
How organizations such as Infosys, MindJet, and Red Hat are overcoming challenges and thriving
Thanks to Rain Today’s Michelle Davidson for the podcast.
March 12, 2013
Gary W. Patterson, president & CEO of FiscalDoctor®, works internationally with leaders who want to spotlight million dollar blind spots with 20/20 vision so that they can make the best business decisions possible. Take advantage of his free fiscal quiz at www.fiscaldoctor.com and all the resources he's made available at his book website, www.MillionDollarBlindspots.com.
Raising average revenue per customer depends on making products and services that people want to keep on buying. As a marketing leader, that is obvious to you. There are lots of ways to retain customers, but many of them are difficult and expensive. What if your Board has asked you to save money, and contribute to a larger bottom line?
Here are the FiscalDoctor’s favorite 7 low-cost “secret tips”:
Tip 1: Know what your customers want
This step is often overlooked or approached improperly. Find out what your customers really want. Don’t just trust that they’ll tell you the full story in a feedback form (they often ignore those or throw them in the trash). Invest in an outside interviewer to help you discover their true sentiments and desires.
February 14, 2013
Share my latest research on 2013 CMO trends, success stories, and recommendations.
February 6, 2013
I’m pleased to showcase Bill Lee’s recent Harvard Business Review post on the power of building customer communities. Bill’s breakthrough ideas align with my previous posts on the power of spearheading customer advisory councils. Enjoy the post.
January 30, 2013
Lisa Nirell outlines trends to watch from “The Challenger Sale,” and what B2B marketers can apply from their research.