Here’s a great example of engaging video content from my recent conversation with Josh Golden, VP of Creative at Yes& Agency. Enjoy this video interview. (my 2 minute segment starts at 5:17).
December 14, 2018
August 1, 2018
This is the second article of a two-part series. To read Part One, click here.
These trends will force us to communicate with external service providers in new ways. Here are my recommendations:…
Stop issuing RFPs to outside firms for your strategic initiatives. RFPs are sales prevention tactics to keep administrative people busy and dehumanize marketing. They may be great for buying coffee service, but not for building your digital presence. Are you going to spend hundreds of thousands of dollars, maybe millions of dollars with an agency based on price?