Tagged: leadership strategic

I’m passing along these simple steps that work well for me and my CEO coaching clients to stay calm and focused.

I have invested 22 years studying and experimenting with holistic mental hygiene habits. And I will never stop learning. It’s a fascinating field of study. I’m passing along many that work well for me and my CEO coaching clients.

Now is the perfect time to step up, reduce attrition of your best talent, and, in turn, dramatically boost brand repute. This is a marketer’s moment in the sun.

Now is the perfect time to step up, reduce attrition of your best talent, and, in turn, dramatically boost brand repute. This is a marketer’s moment in the sun.

PEAK is the popular, transformative guide to doing business better, written by a seasoned entrepreneur/CEO who has disrupted his favorite industry twice.

In this 18 minute podcast, you will learn:

How marketing leaders can alleviate the dysfunction between their department, the sales team and the executive board
The new competencies marketing leaders must adopt
How organizations such as Infosys, MindJet, and Red Hat are overcoming challenges and thriving

Thanks to Rain Today’s Michelle Davidson for the podcast.


400FiscalDoctor ActionAbout Gary W Patterson

Gary W. Patterson, president &  CEO of FiscalDoctor®, works internationally with leaders who want to spotlight  million dollar blind spots with 20/20 vision so that they can make the best  business decisions possible. Take advantage of his free fiscal quiz at www.fiscaldoctor.com and all the resources he's made  available at his book website, www.MillionDollarBlindspots.com.

 

Raising average revenue per customer depends on making products and services that people want to keep on buying. As a marketing leader, that is obvious to you. There are lots of ways to retain customers, but many of them are difficult and expensive. What if your Board has asked you to save money, and contribute to a larger bottom line?

Here are the FiscalDoctor’s favorite 7 low-cost “secret tips”:

Tip 1: Know what your customers want
This step is often overlooked or approached improperly. Find out what your customers really want. Don’t just trust that they’ll tell you the full story in a feedback form (they often ignore those or throw them in the trash). Invest in an outside interviewer to help you discover their true sentiments and desires.

Share my latest research on 2013 CMO trends, success stories, and recommendations.

I’m pleased to showcase Bill Lee’s recent Harvard Business Review post on the power of building customer communities. Bill’s breakthrough ideas align with my previous posts on the power of spearheading customer advisory councils. Enjoy the post.

Lisa Nirell outlines trends to watch from “The Challenger Sale,” and what B2B marketers can apply from their research.

As the role of marketing continues to evolve at breakneck speed, here are four leadership constants to guide you.

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