Tagged: millennial marketing

Are you overwhelmed by the number of marketing innovations and software products available today?

You are not alone. When I last counted, I discovered over 1, 400 marketing and analytics tools. How can any marketing leaders stay abreast of the latest trends that will propel their businesses forward when the rate of change is this fast?

Before you cry “uncle,” remember the fundamentals of marketing innovation:

1. Innovation is defined as applied creativity. I learned this definition from Alan Weiss….

Conference season is in full swing! I just returned from leading a dynamic session at the Adobe Digital Summit in Salt Lake City, Utah. Here are some photos from my panel discussion entitled “How Millennial Marketers are Leading Digital Change.”

Other journalists shared summaries of the session. Here are two featured posts:

CMO.com: Advice from 4 Millennial Marketers
PR Daily: “3 Ways to Market Like a Millennial

My summary of the conference will post shortly on Forbes, so stay tuned….

Greetings from the Adobe Summit, 
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I just had the pleasure of leading a panel discussion with four brilliant young Millennial marketers. We discussed the innovative ways they connect with both their teams and their markets. How do they take creative risks while still being mindful? And what are some of the myths that surround Millennial marketing?