Subscription businesses are reported to grow revenues five times faster than S&P 500 company revenues and US retail sales.

In this episode of the Mindful Marketer Life Stream, we sat down with the global expert on subscription businesses, Robbie Baxter, as she shares her wisdom and excerpts from her newest book, “The Forever Transaction.” We discuss how to build customers for life, steady revenue streams and mindfully designed membership business models.

Low-income customers may not have a ton of money—but there are a lot of them. That’s why it’s a big mistake for membership-based subscription model organizations to overlook this group. Yet many do.

Our July guest blogger, Robbie Baxter, explains why their short-sighted marketing strategy is costing them a lot of money.