At our 3rd annual CMOs Leading Innovation Conference, Jeff Perkins provided our group with 7 modern marketing strategies to think like a “Startup CMO.”
September 6, 2017
When facing rapidly changing customer expectations and a volatile economy, leaders must think differently just to remain relevant. Marketing innovation, defined as applying fresh creativity to improve your stakeholders’ condition, is a powerful gateway to help you stand above the crowd.
January 18, 2016
Yet I’m certain you haven’t considered all 7 of my latest marketing plan boosters.
Some of my clients have and are moving forward with greater confidence. In fact, one CMO is on track to creating at least $15M in new business as a result of working with me on their marketing innovation framework.
In the 28-minute bonus MP3 program, you will hear some of my clients’ secrets, including:…
Why customer communication vehicles are changing, and what you need to do about it
The pitfalls of chasing unicorn growth fantasies
My take on marketers who are gorging on the millennials craze
Which “friendly ghosts of marketing past”
February 14, 2013
Share my latest research on 2013 CMO trends, success stories, and recommendations.
February 6, 2013
I’m pleased to showcase Bill Lee’s recent Harvard Business Review post on the power of building customer communities. Bill’s breakthrough ideas align with my previous posts on the power of spearheading customer advisory councils. Enjoy the post.
January 30, 2013
Lisa Nirell outlines trends to watch from “The Challenger Sale,” and what B2B marketers can apply from their research.
January 9, 2013
As the role of marketing continues to evolve at breakneck speed, here are four leadership constants to guide you.
November 28, 2012
Here is a guest post from my friend Charles Gold who has been a software marketing executive for nearly 20 years. He serves as CMO at Sonatype, where he has helped propel the company’s growth to category leadership. Charles believes passionately marketing is rapidly becoming *the* thing that distinguishes software market winners.