At our 3rd annual CMOs Leading Innovation Conference, Jeff Perkins provided our group with 7 modern marketing strategies to think like a “Startup CMO.”
September 6, 2017
When facing rapidly changing customer expectations and a volatile economy, leaders must think differently just to remain relevant. Marketing innovation, defined as applying fresh creativity to improve your stakeholders’ condition, is a powerful gateway to help you stand above the crowd.
January 18, 2016
Yet I’m certain you haven’t considered all 7 of my latest marketing plan boosters.
Some of my clients have and are moving forward with greater confidence. In fact, one CMO is on track to creating at least $15M in new business as a result of working with me on their marketing innovation framework.
In the 28-minute bonus MP3 program, you will hear some of my clients’ secrets, including:…
Why customer communication vehicles are changing, and what you need to do about it
The pitfalls of chasing unicorn growth fantasies
My take on marketers who are gorging on the millennials craze
Which “friendly ghosts of marketing past”