October 28, 2020

What’s on the mind of CMOs right now? Here are 5 things…

What’s on the mind of CMOs these days? Based on last week’s private breakfast discussion with our Marketing Growth Leaders, a lot!

If you are a marketing leader, or work with CMOs, you need to know what keeps them awake at night, and find ways to help them navigate these challenging times while designing a new course for the post-pandemic world.

We gathered 29 executives from across the country. Organizations included Bozzuto, Medstar Health, Gusto, FiscalNote, Hagerty, ChurnZero, Walker & Dunlop, and Walden University. Here’s what we learned:…

Nine out of 29 participants said that they are constantly competing for more resources to build their organization.

October 7, 2020

You’re invited to our private CMO virtual breakfast, Oct. 23

I will be hosting a private CEO/CMO virtual breakfast on October 23rd. Our session will explore “The CEO-CMO Alliance: Healthy Growth in a Time of COVID.”

If you’re currently in a VP or CMO-level role, please join us for this private discussion. It will help you:

Position yourself as a stronger influencer in the C-SuiteGenerate ideas for growth during COVIDIdentify strategies or behaviors that hamper your CEO relationshipDiscuss what KPIs matter for 2021

You will walk away with pragmatic strategies to help you become a growth champion and strategic collaborator across your organization….

March 5, 2020

Private Breakfast in DC, June 16: “The New Rules of Growth: The CEO-CMO Alliance”

We’re hosting a complimentary CEO-CMO breakfast on April 16 in Washington, DC from 8-10 am. Join leaders from prominent organizations for a confidential discussion on how CEOs and CMOs can partner in order to accelerate sustainable growth.

This topic is very timely. We have been working with hundreds of
CMOs over the past 7 years—and, in spite of AI, MarTech, and other
technological advances, CMOs remain unsure of how to align their priorities
with the CEO’s vision and board expectations….

February 11, 2016

Demographics Are Dead: Long Live Customer Mindsets (Video)

Featuring Stuart Foster, VP of Marketing of Luxury and Lifestyle Brands at Hilton Worldwide

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In his presentation at our recent CLIC’ 15 CMOs Leading Innovation Conference, Stuart Foster described his fresh new vision of targeting consumers based on mindsets, and the results this “mindful marketing” has generated at Hilton….