CMO Conference Recap: Breakfast with Chip Conley and CLIC ‘18

Marketing innovation lessons from our Fall CMO gatherings

Welcome to the middle of Fall Conference season! We hosted two back-to-back CMO conferences, and just came up for air. These are a few highlights…

Our first session happened in Bethesda, MD on September 25. We featured my friend Chip Conley. Twenty-six C-level executives joined us at Walker & Dunlop to celebrate Chip’s new book, Wisdom@Work: The Making of a Modern Elder. Chip shared many stories from his five years advising Airbnb’s co-founders and his decades as a boutique hotel pioneer.

We also provided the group with advice to foster inter-generational collaboration and overcome the rampant ageism in today’s marketing organizations.

Lisa & Chip Conley at CMO breakfast. Photo credit: Chris Zegal

 

Then we flew to Atlanta for our 4th annual CMOs Leading Innovation Conference (CLIC ’18). We redesigned the entire conference this year, and it morphed into a series of customized field trips to innovative organizations.

Our first innovation pit stop: Nanolumens. Karen Robinson-Cope and Joe’ Lloyd walked us through their innovative sales and marketing strategies. Their one-of-a-kind Visualization Center reflected their brand in brilliant ways (pun intended).

Nanolumens Visualization Center celebration. Photo credit: Chris Zegal

 

Lisa & Catie Griggs at Atlanta United Training Facility.  Photo courtesy of Chris Zegal.

 

On Day 2, we spent the morning with Catie Griggs, VP of Business Operations at the Atlanta United Training Facility. Luke Mashburn, Facilities Manager par excellence, provided us with a “behind the scenes” tour of their facility. It’s simply gorgeous. Every room is state-of-the-art. The main spaces are filled with natural light. The elegant, sleek architecture embodies athlete AND fan experience.

ATLUTD is a shining example for all marketing innovators. They are an organization that designed a fan engagement strategy using unconventional marketing approaches. They tore down traditional marketing organization silos, helping them propel their fan base from zero to 50,000 within just three years. It’s nearly impossible to buy season tickets these days. In a professional sports city like Atlanta, that’s quite a feat.

Mike Varner, VP of Brand Strategy for Medstar Health, and Frank Patterson, President of Pinewood Atlanta Studios, rounded out the afternoon. More details on their dynamic sessions will follow in a future post.

The community loved these experiences—so we’ll stick to our new conference format at CLIC ’19.

The insights from these conferences will forever impact how our clients lead their marketing teams in 2019, make strategic decisions, test new ideas, and build new success habits. Let me know if you want to join our private “know ahead” list for our next conference: lisa@lisanirell.xyz.

Related Posts:

Jamie Gorski of Bozzuto Shares Lessons Learned from the CMOs Leading Innovation Conference (CLIC)

How to Think Like a Startup CMO (CLIC ’17)

10 Reasons to Make Marketing Innovation CLIC

Comments open: True
Okay

Related Posts

Did you encounter a silver lining from the past pandemic era?

I certainly did. I witnessed an extraordinary number of people who paused, and confronted their existential crisis head-on.

In The Earned Life, Marshall Goldsmith and co-author Mark Reiter meticulously capture the existential moments that we endured. In Section One, Marshall describes how CEO clients become goal-obsessed. It leaves them feeling empty and deflated. He has witnessed these behaviors at the highest levels;…

Read More

Hiring an executive coach is a personal choice. Use time to build the right set of screening questions during your vetting process.

  1. Does this coach have a track record of ensuring that my actions, ambitions and aspirations are aligned with my company’s key goals, vision, and values?
  2. Can she point to measurable results from her coaching engagements (versus smile sheets)?
  3. Can I rely on her to help me dramatically grow my external and internal networks, or is she isolated from business communities?

Relationships trump hands-on skills as I climb the career ladder. Will she show me a way to reach beyond the “do good work” model, and help me build a dedicated team of stakeholders?

Read More

How digital-ready is your team?

Take our 3 minute quiz to find out.
TAKE THE QUIZ!
close-link