CMO Conference Recap: Breakfast with Chip Conley and CLIC ‘18

Marketing innovation lessons from our Fall CMO gatherings

Welcome to the middle of Fall Conference season! We hosted two back-to-back CMO conferences, and just came up for air. These are a few highlights…

Our first session happened in Bethesda, MD on September 25. We featured my friend Chip Conley. Twenty-six C-level executives joined us at Walker & Dunlop to celebrate Chip’s new book, Wisdom@Work: The Making of a Modern Elder. Chip shared many stories from his five years advising Airbnb’s co-founders and his decades as a boutique hotel pioneer.

We also provided the group with advice to foster inter-generational collaboration and overcome the rampant ageism in today’s marketing organizations.

Lisa & Chip Conley at CMO breakfast. Photo credit: Chris Zegal

 

Then we flew to Atlanta for our 4th annual CMOs Leading Innovation Conference (CLIC ’18). We redesigned the entire conference this year, and it morphed into a series of customized field trips to innovative organizations.

Our first innovation pit stop: Nanolumens. Karen Robinson-Cope and Joe’ Lloyd walked us through their innovative sales and marketing strategies. Their one-of-a-kind Visualization Center reflected their brand in brilliant ways (pun intended).

Nanolumens Visualization Center celebration. Photo credit: Chris Zegal

 

Lisa & Catie Griggs at Atlanta United Training Facility.  Photo courtesy of Chris Zegal.

 

On Day 2, we spent the morning with Catie Griggs, VP of Business Operations at the Atlanta United Training Facility. Luke Mashburn, Facilities Manager par excellence, provided us with a “behind the scenes” tour of their facility. It’s simply gorgeous. Every room is state-of-the-art. The main spaces are filled with natural light. The elegant, sleek architecture embodies athlete AND fan experience.

ATLUTD is a shining example for all marketing innovators. They are an organization that designed a fan engagement strategy using unconventional marketing approaches. They tore down traditional marketing organization silos, helping them propel their fan base from zero to 50,000 within just three years. It’s nearly impossible to buy season tickets these days. In a professional sports city like Atlanta, that’s quite a feat.

Mike Varner, VP of Brand Strategy for Medstar Health, and Frank Patterson, President of Pinewood Atlanta Studios, rounded out the afternoon. More details on their dynamic sessions will follow in a future post.

The community loved these experiences—so we’ll stick to our new conference format at CLIC ’19.

The insights from these conferences will forever impact how our clients lead their marketing teams in 2019, make strategic decisions, test new ideas, and build new success habits. Let me know if you want to join our private “know ahead” list for our next conference: lisa@lisanirell.xyz.

Related Posts:

Jamie Gorski of Bozzuto Shares Lessons Learned from the CMOs Leading Innovation Conference (CLIC)

How to Think Like a Startup CMO (CLIC ’17)

10 Reasons to Make Marketing Innovation CLIC

Comments open: True
Okay

Related Posts

The dictionary defines “legacy” as leaving an inheritance or property after death. That term is simply outdated.

We need to make an impact while we are alive and vibrant. And I believe that CMOs are not the only leaders who should consider a new approach to living their legacy. Here’s why…

Today, our teams and loved ones no longer expect a clear, predictable, 20 year strategic plan. Those days are over. 

They want to follow courageous leaders with a growth mindset. …

Read More

You might think that the pandemic is the true cause of many of us focusing on short-term issues and being reactionary.

But I have news for you.

For the years I’ve been advising Chief Marketing Officers and CEOs, this problem has haunted them.

Too much short-term thinking can severely limit your career as well as your best-laid marketing strategies.

In this episode, I share the screen with Dorie Clark. She is a prolific entrepreneur, professor, standup comedienne, communications coach, and Author of The Long Game.

Read More

How digital-ready is your team?

Take our 3 minute quiz to find out.
TAKE THE QUIZ!
close-link