AI frenzy is fostering awful intelligence and fuzzy math. And less than ten percent of our clients and followers are actively using AI at work. Here’s my contrarian view. The FOMO mindset is no way to live—and it stifles innovative thinking.
May 30, 2023
In this era of data deluge, suspicion, and endless chatter, I believe that our most successful marketing leaders are rediscovering the lost art of listening.
May 2, 2018
Customer experience mastery—not Martech nor AI—is the new black. Now is the ideal time for marketing leaders to incorporate customer experience mindsets and actions into every facet of their marketing plans and conversations.
These guidelines don’t just apply to billion-dollar behemoths. They work for small and mid-market companies, too. Here is a recap of our private Marketing Leaders of DC session featuring the “godmother” of customer experience, Jeanne Bliss.