Tagged: branding

As a senior marketer, do you express an adventurous appetite for your brand and your customers?

Choosing acceptance over austerity, sharing your personal story, and responding rapidly takes guts. You need to tap into your “inner marketing guru” to find what’s true.

Are marketing executives orbiting the new “big data galaxy” out of necessity, or curiosity?

Are the creative aspects of your job being trumped by the analytical demands from the Board?

The foodie superstar and host of TV’s No Reservations and Parts Unknown uses a “Grandma rule” to help his brand flourish. It has nothing to do with nagging, and everything to do with how to win fans for life.

Guest post from Samantha Hartley of Enlightened Marketing.

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A few years ago I was working with some clients on their brand promise, a statement about the value they give their customers. I repeated one component of it back to Carol, the co-owner of a service business.

“No! We can’t promise that!”…