Tagged: branding

Guest blogger Adele Cehrs outlines fundamental crisis management tenets to help you contain a crisis and even turn a loss into a win.

In times of crisis, you must understand that you have to reacquire your clients and rebuild trust in your brand.

For example, I am a diehard Orange Theory Fitness (OTF) fanatic. Now, my membership is on hold because of the recommendation to close all gyms by the CDC. But, once the gym is reopened, I have to be convinced to once again invest my time, money and sweat in OTF.

For marketers, it’s the same train of thought….

Choosing acceptance over austerity, sharing your personal story, and responding rapidly takes guts. You need to tap into your “inner marketing guru” to find what’s true.

Are marketing executives orbiting the new “big data galaxy” out of necessity, or curiosity?

Are the creative aspects of your job being trumped by the analytical demands from the Board?

The foodie superstar and host of TV’s No Reservations and Parts Unknown uses a “Grandma rule” to help his brand flourish. It has nothing to do with nagging, and everything to do with how to win fans for life.

Guest post from Samantha Hartley of Enlightened Marketing.

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A few years ago I was working with some clients on their brand promise, a statement about the value they give their customers. I repeated one component of it back to Carol, the co-owner of a service business.

“No! We can’t promise that!”…