We took a moment to reflect on our two fall 2018 CMO events in DC and Atlanta, GA: The CMO breakfast with Chip Conley, and our 4th annual CMOs Leading Innovation Conference. (CLIC ’18). This is the first in a series of conference recap posts to share key learnings.
March 31, 2016
Are you overwhelmed by the number of marketing innovations and software products available today?
You are not alone. When I last counted, I discovered over 1, 400 marketing and analytics tools. How can any marketing leaders stay abreast of the latest trends that will propel their businesses forward when the rate of change is this fast?
Before you cry “uncle,” remember the fundamentals of marketing innovation:
1. Innovation is defined as applied creativity. I learned this definition from Alan Weiss….