Tagged: CMO strategy

Are you overwhelmed by the number of marketing innovations and software products available today?
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You are not alone. When I last counted, I discovered over 1, 400 marketing and analytics tools. How can any marketing leaders stay abreast of the latest trends that will propel their businesses forward when the rate of change is this fast?

I just returned from HubSpot’s gigantic annual marketing conference in Boston, where 10, 500 fans and customers gathered to learn the latest trends in inbound and digital marketing.
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One of my longtime friends,
MarketingZen CEO Shama Hyder, also attended. Sadly, neither of us were able to get together and compare notes. We did the next best thing: We scheduled a session debrief by phone….