A lot is happening behind the scenes at EnergizeGrowth®.

Since you have been a loyal follower of my work—some of you for 18 years—I wanted you to know what we are changing, and how it might benefit you.

Let’s face it–COVID is a curse.

It’s an economic curse. It’s a social curse. And it’s an emotional curse.

Yet it’s also a blessing.

It has forced every conscious, growth-minded leader to step back, distance themselves from others, lower the cacophony in their lives, and reflect….

Lisa  recently joined Robert Middleton’s “Going Radically Virtual Series” to explore the value of applying mindful marketing in these challenging times. This session is packed with actionable advice and insights.

Click here to watch (you can skip the intros and go to 25:16).

Lisa Nirell joins seasoned entrepreneur and author, Rhett Power,  for Power Lunch Live. They discuss how mindfulness helps leaders and marketers thrive during these tough times.

Here are 8 places you can look for unmet customer needs and new opportunities.  The latest launch of Panera Bread Grocery offerings provides insight and inspiration.

Has your inbox felt like a junk box this week? Mine certainly has. Many retailers, lenders and hospitality companies are dispensing pablum. Every message sounds identical: “We know it is a difficult time, and we are here for you.” Every CMO and PR professional behind this insipid messaging needs to re-examine where they are expending their energy.

In times of crisis, you must understand that you have to reacquire your clients and rebuild trust in your brand.

For example, I am a diehard Orange Theory Fitness (OTF) fanatic. Now, my membership is on hold because of the recommendation to close all gyms by the CDC. But, once the gym is reopened, I have to be convinced to once again invest my time, money and sweat in OTF.

For marketers, it’s the same train of thought….