Tagged: covid-19

Two weeks ago, US presidential candidate Joe Biden and Kamala Harris announced their candidacy on a platform of kindness and empathy. As the week of virtual convention activities unfolded, it was clear that these themes will remain part of the Democratic party’s hue and cry until (and hopefully beyond) the November 3 election.

Hard as Democrats may try, empathy is STILL in short supply in our country today, and it is taking its toll on our citizens. Today, NPR’s Rhitu Chatterjee reported that most citizens are simply unsure when the next pandemic or political shoe will drop….

Editor’s note: Our August guest contributor is Nancie McDonnell Ruder, CEO of Noetic Consultants. Be sure to read the full post and take the special Brand Health Diagnostic.

As with personal health, brand health is something we need to continuously evaluate, exercise, and protect. Right now, our everyday personal protective equipment (PPE) is the mask or face shield we wear. But when it comes to your brand, are you clear about your “Brand Protective Equipment”…

How does mindfulness play a role during COVID?

And given that the pandemic has forced us to really take a pause, what can we do to adapt and learn from mindfulness habits in order to simply be calmer and more focused?

In 1988, I was preparing for my first 280-mile solo flight.  I started in Stratford, Connecticut, and I was supposed to fly to a town called Concord, New Hampshire. As I crossed the state border from Massachusetts into New Hampshire, something strange happened….

Lisa  recently joined Robert Middleton’s “Going Radically Virtual Series” to explore the value of applying mindful marketing in these challenging times. This session is packed with actionable advice and insights.

Click here to watch (you can skip the intros and go to 25:16).

Lisa Nirell joins seasoned entrepreneur and author, Rhett Power,  for Power Lunch Live. They discuss how mindfulness helps leaders and marketers thrive during these tough times.

During this pandemic, my best clients are now completing their first round of scenario planning.

This is an essential process to help them determine financial alternatives and future resource requirements.

It also provides insight into what initiatives and offerings to keep, expand, or jettison.

Some of your more unfavorable scenarios suggest longer, more painful delays and streamlined operations. Scenario plans also might suggest that certain established offerings are no longer relevant to your customers.

Here are 8 places you can look for unmet customer needs and new opportunities.  The latest launch of Panera Bread Grocery offerings provides insight and inspiration.

Has your inbox felt like a junk box this week? Mine certainly has. Many retailers, lenders and hospitality companies are dispensing pablum. Every message sounds identical: “We know it is a difficult time, and we are here for you.” Every CMO and PR professional behind this insipid messaging needs to re-examine where they are expending their energy.