If you are a CMO or marketer who is considering a promotion, then it’s your job to be effective with your board.
I recently sat down with Jim Schleckser, bestselling author, founder of Inc. CEO Project, and friend, and we explored this topic.
If you are a CMO or marketer who is considering a promotion, then it’s your job to be effective with your board.
I recently sat down with Jim Schleckser, bestselling author, founder of Inc. CEO Project, and friend, and we explored this topic.
Here in the mid-Atlantic, we are experiencing the tail end of a natural phenomenon – the emergence of Brood X cicadas. After 17 years in the dark, billions of these noisy bugs have we emerged from underground.
This phenomenon echoes our own post-COVID emergence. We have a unique opportunity to reshape and redesign the new rules of the workplace. We can reinvent and reconnect with the people who matter: our teams, our customers, strategic partners, and other stakeholders….
Most of us are clamoring to return to face-to-face events and conferences. Yet conference planners and attendees are not necessarily on the same page. Valuegraphics, a noted research firm out of Vancouver, Canada, recently did a study of 1850 very avid conference goers. Here’s what David Allison and his research team discovered: there is dissonance.
CMOs are expected to be brand ambassadors and masterful communicators. As you assess your abilities in that area, ask yourself: are you making it easy for people to engage with you—or are you creating confusion?
Today’s post is a special preview of the content in our newest LinkedIn Learning Course, “The Effective CMO.” Be sure to check out the course; you can view a video sample and get more details here.
Whether you’re a seasoned CMO or an aspiring one, you’re probably no stranger to endless conversations related to CMO turnover. A global survey by the Fournaise Marketing Group revealed that 80% of CEOs don’t trust, or are unimpressed with, their CMOs….
We just launched our first program with LinkedIn Learning, “Become an Effective CMO.” I invite you to download your course now.
Where do you need to create resilience? How can you recover even faster from adversity in your health, marketing, and among teams?