Tagged: LinkedIn Learning

If you are a CMO or marketer who is considering a promotion, then it’s your job to be effective with your board.

I recently sat down with Jim Schleckser, bestselling author, founder of Inc. CEO Project, and friend, and we explored this topic.

Here in the mid-Atlantic, we are experiencing the tail end of a natural phenomenon – the emergence of Brood X cicadas. After 17 years in the dark, billions of these noisy bugs have we emerged from underground.

This phenomenon echoes our own post-COVID emergence. We have a unique opportunity to reshape and redesign the new rules of the workplace. We can reinvent and reconnect with the people who matter: our teams, our customers, strategic partners, and other stakeholders….

Most of us are clamoring to return to face-to-face events and conferences. Yet conference planners and attendees are not necessarily on the same page. Valuegraphics, a noted research firm out of Vancouver, Canada, recently did a study of 1850 very avid conference goers. Here’s what David Allison and his research team discovered: there is dissonance.

CMOs are expected to be brand ambassadors and masterful communicators. As you assess your abilities in that area, ask yourself: are you making it easy for people to engage with you—or are you creating confusion?

Today’s post is a special preview of the content in our newest LinkedIn Learning Course, “The Effective CMO.” Be sure to check out the course; you can view a video sample and get more details here.

Whether you’re a seasoned CMO or an aspiring one, you’re probably no stranger to endless conversations related to CMO turnover. A global survey by the Fournaise Marketing Group revealed that 80% of CEOs don’t trust, or are unimpressed with, their CMOs….

We just launched our first program with LinkedIn Learning, “Become an Effective CMO.” I invite you to download your course now.

Where do you need to create resilience? How can you recover even faster from adversity in your health, marketing, and among teams?

How digital-ready is your team?

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