Tagged: LinkedIn Live

Energize Growth and SimpleMind are authoring a post and hosting a LinkedIn Livestream this Spring and am looking for a few select people to showcase.

We will feature brands that deliver value quickly and predictably to customers, members, or clients. Some refer to this as “speed to value” programs.

Here’s the background: In this era of touchless and online experiences, customers no longer tolerate slow or sticky touchpoints. We’re looking to showcase organizations that have been successful at rapidly and consistently delivering the right customer value at the right moment, and who have witnessed a jump in revenues, NPS scores, retention, or brand repute….

It’s estimated that 35% of the world’s top 10,000 companies waste nearly 40% of their daily routines on bureaucracy, bad excuses, red tape, and — my favorite– hanging out with “zombies.”

Common sense needs a comeback and we need to remove those zombies.

When I work with marketing leaders and C-Suite executives during a workshop, keynote, or coaching session, I often describe what happens when you let these “zombies” – projects that nobody is willing to kill off – just roam the halls, eating up valuable time and resources….

If there is such a thing as a silver lining with COVID, it’s this: the pandemic has created existential crisis for organizations.

Their raison d’etre is being challenged, and may even be falling on deaf ears. Tradition is no longer a valid criteria for investing in a market or for growth mapping.

And in some cases, tradition is more of a hindrance than a help. It may no longer valued–Just ask your customers and your most disengaged employees….

Last April, I received a surprise phone call:

“COVID has been a real wake-up call for me. I don’t know why I’m working this hard and building my company. I have a family member who needs me more than my employees and clients need me. We need to spend more time together. I’m going to keep a few clients, lay off my team, and shut down the office in Atlanta.”

The pandemic suddenly pushed this client to re-think their purpose….

Subscription businesses are reported to grow revenues five times faster than S&P 500 company revenues and US retail sales.

In this episode of the Mindful Marketer Life Stream, we sat down with the global expert on subscription businesses, Robbie Baxter, as she shares her wisdom and excerpts from her newest book, “The Forever Transaction.” We discuss how to build customers for life, steady revenue streams and mindfully designed membership business models.

What makes #veterans resilient leaders and #entrepreneurs? In honor of all 9/11 veterans, we discuss the topic in this episode of our Mindful Marketer Live Steam, featuring John Nicholson, General U.S. Army Retired, and Suzie Mills.

Follow Lisa on LinkedIn to tune in to the Mindful Marketer LinkedIn series the first 3 Fridays of each month at 1:30pm ET.

In this episode from our Mindful Marketer LinkedIn Live Stream series, Lisa was joined by Michael Taylor for a discussion about the five simple questions that have helped their businesses and their client’s businesses repeatedly bounce back from a crisis and thrive, including the current economic maelstrom.

Follow Lisa on LinkedIn to tune in to the Mindful Marketer LinkedIn series the first 3 Fridays of each month at 1:30pm ET.

Two weeks ago, US presidential candidate Joe Biden and Kamala Harris announced their candidacy on a platform of kindness and empathy. As the week of virtual convention activities unfolded, it was clear that these themes will remain part of the Democratic party’s hue and cry until (and hopefully beyond) the November 3 election.

Hard as Democrats may try, empathy is STILL in short supply in our country today, and it is taking its toll on our citizens. Today, NPR’s Rhitu Chatterjee reported that most citizens are simply unsure when the next pandemic or political shoe will drop….

A lot is happening behind the scenes at EnergizeGrowth®.

Since you have been a loyal follower of my work—some of you for 18 years—I wanted you to know what we are changing, and how it might benefit you.

Let’s face it–COVID is a curse.

It’s an economic curse. It’s a social curse. And it’s an emotional curse.

Yet it’s also a blessing.

It has forced every conscious, growth-minded leader to step back, distance themselves from others, lower the cacophony in their lives, and reflect….

How does mindfulness play a role during COVID?

And given that the pandemic has forced us to really take a pause, what can we do to adapt and learn from mindfulness habits in order to simply be calmer and more focused?

In 1988, I was preparing for my first 280-mile solo flight.  I started in Stratford, Connecticut, and I was supposed to fly to a town called Concord, New Hampshire. As I crossed the state border from Massachusetts into New Hampshire, something strange happened….