Here are 8 places you can look for unmet customer needs and new opportunities. The latest launch of Panera Bread Grocery offerings provides insight and inspiration.
April 3, 2020
I recently invited Patty Lawrence to join me and discuss the essentials to small business continuity. The first two steps: 1) identify your levers within your control, and 2) quantify your BAMs (bare minimums) needed to keep marketing and serving your customers.
April 3, 2020
Has your inbox felt like a junk box this week? Mine certainly has. Many retailers, lenders and hospitality companies are dispensing pablum. Every message sounds identical: “We know it is a difficult time, and we are here for you.” Every CMO and PR professional behind this insipid messaging needs to re-examine where they are expending their energy.
March 19, 2020
In times of crisis, you must understand that you have to reacquire your clients and rebuild trust in your brand.
For example, I am a diehard Orange Theory Fitness (OTF) fanatic. Now, my membership is on hold because of the recommendation to close all gyms by the CDC. But, once the gym is reopened, I have to be convinced to once again invest my time, money and sweat in OTF.
For marketers, it’s the same train of thought….
March 5, 2020
We’re hosting a complimentary CEO-CMO breakfast on April 16 in Washington, DC from 8-10 am. Join leaders from prominent organizations for a confidential discussion on how CEOs and CMOs can partner in order to accelerate sustainable growth.
This topic is very timely. We have been working with hundreds of
CMOs over the past 7 years—and, in spite of AI, MarTech, and other
technological advances, CMOs remain unsure of how to align their priorities
with the CEO’s vision and board expectations….
February 28, 2020
September, I moved to a new townhome community. The real estate developer has
not yet completed the walking path surrounding the property. The first phase of
the path meanders along a roaring creek and the Kincaid Forest. At one point,
the path ends, awaiting new asphalt.
walking the trail with my friend, I invited her to continue on the dirt path.
It hugs the creek and takes us to a quiet patch of forest where I’ve spotted
hawks, foxes, turkeys, and deer….
January 7, 2020
As marketing leaders, you know that a strong company culture cultivates a workforce of powerful brand advocates who enhance marketing efforts. What can marketing do to navigate the culture war that ensues in the face of increased M&A activity? Here are three rules of thumb to consider as you evaluate an M&A deal on the horizon, and when you are in the throes of a post-deal journey.
November 22, 2019
October 22, 2019
Lisa & Jamie hike the Acropolis, Athens Sept. 2019
Founded in 1960, GID
provides fully integrated real estate development services. They develop, own
and operate properties valued at over $17 billion and manage and own 124
Jamie reports “My 10 -year journey with Bozzuto has been extraordinary….