As marketing leaders, you know that a strong company culture cultivates a workforce of powerful brand advocates who enhance marketing efforts. What can marketing do to navigate the culture war that ensues in the face of increased M&A activity? Here are three rules of thumb to consider as you evaluate an M&A deal on the horizon, and when you are in the throes of a post-deal journey.
November 22, 2019
With the holidays approaching, it’s easy to let things slip. A cookie here, a late weeknight there. That extra shot of bourbon over dinner. Before you know it, ten pounds and ten percent more body fat surreptitiously appear.
Several of my clients have asked what life habits I’ve accumulated over the past decade—a decade that has proven to be transformational for me.
Without healthy leadership habits, I simply don’t know how I would have transitioned to a new home and adapted to living on my own for the first time in 30 years.
I sincerely hope you find solace and an extra shot of productivity from my list.
October 22, 2019
Lisa & Jamie hike the Acropolis, Athens Sept. 2019
Jamie Gorski, a Founding Member of
the Marketing Leaders of DC™ and former CMO of
Bozzuto, recently accepted a new CMO role with GID/Windsor in Boston MA.
Founded in 1960, GID
provides fully integrated real estate development services. They develop, own
and operate properties valued at over $17 billion and manage and own 124
investment properties.
Jamie reports “My 10 -year journey with Bozzuto has been extraordinary….
October 9, 2019
Remember that old adage: “Loose lips sink ships?” Well, the word
is out: the high seas battles between the trading ships known as Schwab, E*Trade
Financial and TD Ameritrade have begun. And if you are a strategic marketer,
your periscope is watching this duel closely.
Last week, these three online trading juggernauts announced commission-free trading. For some online firms, this created a single-digit hit to revenue projections. For others, double-digit dips are underway. In fact, TD Ameritrade’s stock price plummeted more than 25% in response to this bold pricing strategy….
September 27, 2019
What are the secrets to a strong CEO-CMO alliance? How can CMOs contribute more effectively and consistently to their organization’s growth agenda? Join us October 24 to find out.
July 25, 2019
Last week,we announced CLIC ’19 – The CMOs Leading Innovation Conference — is happening in San Francisco on December 5-6. This year’s theme – our 5th year!– is “Building an Innovative Marketing Culture.”
And here’s
why we will sell out…
Guy
Kawasaki, one of my mentors and longtime friends has just agreed to join our
dynamic CLIC speaker lineup.
In this session, you’ll hear how this “Wise Guy” has taught millions of leaders and entrepreneurs his secrets for building innovative marketing cultures….
June 27, 2019
Summer solstice often means that it’s time to slow down, dust off the patio furniture, and kick back. But opportunities don’t always present themselves on our timeline, and force us to operate at sudden warp speed.
Here are 3 strategies I practiced when life “turned up the heat” – and how I will thrive in the year ahead.
May 23, 2019
Given our growing addiction to newness (per Nature Communications), we’re finding it tougher to focus.
In fact, did you know that researchers found that only 2.5% of us can be effective multi-taskers? And that, as marketing leaders and CEOs, it’s getting tougher to cultivate critical thinking?
Yes, FOMO (fear of missing out) is a real thing. I see it first-hand among some of my friends, as well as some clients.
And it’s killing strategic thinking and creativity in our organizations….
April 18, 2019
The Amazon hiring machine, which promises to add
25,000 new jobs in DC the coming decade, has arrived with great fanfare. With 3.7% unemployment in our region, hiring and
retention is on every leader’s mind.
Local, smaller firms
have good reason to be are worried. Sadly, many are still in denial.
Thankfully, our
clients are thinking differently. They are being proactive and creative. They
are not following the hiring herd.
This month, our
private Marketing Leaders of DC™ discussion focused on how CMOs can dramatically improve their
ability to attract top candidates—even when Amazon is invading your space….
March 30, 2019
At this moment, at least half of my CMO clients are launching a
reorganization or marketing transformation initiative. This ushers in
discomfort, chaos, and uncertainty.
Some will steer their ship through rough waters. Others will hide
below deck just to avoid confronting the tension and discomfort that any
transformation naturally creates.
In my two decades of witnessing hundreds of marketing and sales
transformations, I have seen four common myths that can derail a perfectly good
plan:…
1.