Tagged: marketing leaders

Find your ideal customer through systems thinking

This month’s guest blogger is David C. Baker, Author of The Business of Expertise. His take on systems thinking applies to any expert or marketing leader who wants to serve the most profitable and enjoyable customers. Follow David at www.davidcbaker.com.This month’s guest blogger is David C. Baker, Author of The Business of Expertise. His take on systems thinking applies to any expert or marketing leader who wants to serve the most profitable and enjoyable customers.

This week, several news outlets
reported highlights from the British
parliamentary committee
(known as the DCMS committee).

Last year, DCMS spent 18 exhaustive
months investigating Facebook’s online political disinformation dissemination
and misuse of people’s data.  

While I’m no attorney or MP, I
believe every marketer can learn from these allegations. They are a cautionary
tale of using (and abusing) personalization, AI to streamline access to
customer data that companies sell to outside firms to increase revenue or
platform usage….

Uncovering customer stories is your secret presidential power.

February 5 marks the 45th U.S. president’s State of the Union address.  Even though this bombastic politician is known for his childish theatrics, I doubt his speech will be as memorable as the one featuring Mr. Lenny Skutnik.

When he saw the woman lose her grip on the helicopter line, Skutnik dove into the icy Potomac waters and rescued her from certain death. His heroism earned him a VIP seat at President Reagan’s January 1982 State of the Union address….

We have scheduled 6 months’ worth of dynamic professional development and growth  opportunities for our community. Check out our schedule, and contact me if you would like to participate in these sessions: lisa@energizegrowth.com.

I recently launched a new program for marketing leaders: Lisa Nirell’s Making Marketing Waves™.

Many members of my marketing and CEO communities often ask me how they can access the key learnings from my private, exclusive CMO breakfasts. They often experience hectic travel schedules, and feel a sense of isolation.

 
Makinemarketingwaves

That is why I recently launched a new program for marketing leaders.

Lisa Nirell’s Making Marketing Waves™ provides a “just in time” virtual learning system and online community designed to help you: 

  • Raise the bar on your personal and organization performance
  • Rapidly generate fresh new marketing and growth ideas
  • Increase your credibility with your CEO and board of directors
  • Slash the time required to spot important trends
  • Tap into the collective wisdom of the top tier CMOs globally
  • Expand your community and circle of influence -without leaving your office

In this 18 minute podcast, you will learn:

How marketing leaders can alleviate the dysfunction between their department, the sales team and the executive board
The new competencies marketing leaders must adopt
How organizations such as Infosys, MindJet, and Red Hat are overcoming challenges and thriving

Thanks to Rain Today’s Michelle Davidson for the podcast.