Tagged: mindful marketer

Robbie Samuels' "On the Schmooze" C-Suite Network Podcast

I just sat down with Robbie Samuels for his “On the Schmooze” podcast. We covered a variety of marketing leadership and networking topics that will help you improve your professional brand and impact. Enjoy the replay!

Marketing leaders often ask me “how do you stay centered and focused? What can I do to create more “white space” on my calendar? My schedule is very hectic, and I seldom make time to reflect.” Mindful marketing techniques have really helped me in this area.
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I recently sat down with
“Shareology” author and Purematter CEO, Bryan Kramer to further explore this topic….

I recently sat down with Esther Shein, a contributing writer to CMO.com (an Adobe company), to discuss highlights from my latest book. With CMOs facing a tumultuous, uncertain future, I offered some advice and strategies that my best CMO clients are applying.
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Here’s what we covered in the interview:

How top CMOs tap into their natural empathy and critical thinking abilities to guide decisions
Why it’s essential to shift from “tactical order taker” to “strategic market maker”
The two styles of CMOs, and how they relate to the CFO
How the role of the CMO has changed, and emerging trends
The #1 source of mindless marketing

You can read the entire interview here….

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Big data, customer-driven buying cycles, and new demands on marketers. These business trends are enough to cause perpetual stress and paralysis. If you are like some of my clients, you may think these forces require you to DO more.

What if, INSTEAD, you tried to just BE more?

This approach may feel counter-intuitive to many of you….

A great breakfast discussion with Aaron Benway and Don Clarke
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It’s unanimous: The CFO is one of the most influential allies that a CMO can have, yet they are often the most underutilized. During my CMO Breakfast Roundtable last week, participants learned how to tap into the financial and strategic wisdom of their finance teams and build strong bridges of trust.