Monthly Archives: November 2017

Dorie Clark's newest book applies to solopreneurs and CMOs alike

Dorie Clark’s latest book, “Entrepreneurial You,” isn’t just for startups. Her strategies apply to CMOs and marketing leaders. Here are 3 highlights.

One of the highlights of CMOCLIC is recognizing the extraordinary examples of leadership and marketing innovation in our community. We honored three individuals with Beacon Awards at CMOCLIC17, and I’m delighted to share their stories here as well.

At our 3rd annual CMOs Leading Innovation Conference, Jeff Perkins provided our group with 7 modern marketing strategies to think like a “Startup CMO.”

Where are marketing leaders treading water, and which resources are propelling marketing innovation? Our 5th annual CMO Innovation Trends study collected anonymous feedback from 90 senior marketers to answer these questions and provide expert guidance to conquer innovation resistance.

Dave Knox’s new book, Predicting the Turn, is a must-read for any marketing leader whose company is facing disruption and serious competition.

How many other companies are using lame content marketing (or influencer marketing) strategy to promote their business, report, or book? 

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