Posts By: Lisa Nirell

Join your peers from AARP, Blackbaud, CoStar Group, HomeServe USA, and more at CLIC '24

Join us in Manhattan for our 8th innovation cohort.
Join us in Manhattan for our 8th innovation cohort.

AI has forever changed how we innovate and collaborate. Move your 2024 growth strategies forward faster at CLIC ’24, happening May 1-2 in New York.

“The most important thing for who you are is not what you say YES to, but what you say NO to.” If these wise words work for A-listers, they can work for you.

January is the ideal time to kick start question #6 in my list of Mindful Questions: Ten years from now, what is one thing you will regret if you do not learn or do it now?

Our 2023 Beacon Award recipient, Amy Kellinger, is someone you would love to know. She’s Blackbaud’s VP of global demand gen and event marketing–and an inspiration to our global community.

Making room for the messiness of marketing innovation needs to happen before anyone can perform—or your organization can transform.

A lack of preparation for the major shifts introduced by generative AI can throw personal and business growth opportunities into the deep end.

I have invested 22 years studying and experimenting with holistic mental hygiene habits. And I will never stop learning. It’s a fascinating field of study. I’m passing along many that work well for me and my CEO coaching clients.

Many people call themselves managers, but the word “manager” has undersold leadership for a very long time. In this episode, I share the screen with Don McGuire, the CMO of Qualcomm. He discusses how to creatively and proactively engage teams in today’s hybrid settings, marketing and connecting effectively with customers and strategic partners in the digital world, and leadership strategies that no longer work.

Many CMOs and CEOs ask me how I help clients (especially marketers) leap from “order takers” to growth champions.

It starts with looking at your team’s culture and growth mindset and taking steps to improve your “rapid customer value”.

Here’s what you need to know about the Rocky Mountain culture to hire great people and deepen your customer relationships.