Category: Mindful marketing

17 minute screencast bonus: expires February 3

7 Mindful Marketing Tips (expires February 3)

As I travel the country and speak with leaders from Google, IHG, Turner, InnerWorkings, Telemundo, and others, I’m encouraged by how the mindful marketing movement has made the shift from Fringe to Main Street. It’s hard to believe that just three years ago, I leapt into the abyss of this topic, unsure how audiences would react.

From Volkswagen’s ongoing recovery from its emissions scandal to revelations about Wells Fargo’s fraudulent consumer accounts, 2016 hasn’t been short on corporate missteps. In certain cases, leaders immediately admitted fault and changed course. Others denied, deflected, and delayed. Here are 9 senior executives and CEOs who caught their mistakes early, and learned from them.

I once believed that in order to be creative, I need to drive to the beach, rent a quiet space, and let the ideas start to flow.

Not so fast, Lisa!

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We are in countdown mode for our 2nd annual CMOs Leading Innovation Conference. This year’s theme is “the need for innovation speed.”
 …
Marketing leaders from across the US have chosen this conference to accomplish several goals:

Discover fresh new ways to accelerate innovation within their organizations
Deepen peer relationships
Leverage technology to foster innovation and expand customer relationships
Accelerate the migration from “order taker”

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Trigger events such as the U.S. election season give many of us permission to express our anger. Sometimes, that anger spills over into the workplace and permanently damages our work culture.

As a leader, how do we respond to these bursts of anger? Do we ignore these behaviors, and hope they’re just temporary?

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Have you ever worked on a triage team? I have. Today’s seismic mobile strategy shifts remind me of the lessons I learned under pressure.

Here’s the story…

We just launched our 4th annual CMO Innovation Trends survey to help senior marketers learn what growth and innovation opportunities their peers are facing in the industry today.
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If you are a VP of Marketing or CMO, will you please participate in this 2 1/2 minute survey now?

This survey contains only 9 questions….

As a marketing leader, do you have the necessary know-how to strategically manage a technology portfolio?
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As businesses continue the rapid move towards digital, more technology purchases will find a
home in the marketing organization.  In fact, The Gartner Group estimates that 40% of technology investments are already happening outside of the IT organization….

We just hosted the Atlanta CMO Innovation Breakfast.
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The purpose of the interactive session was threefold: to outline the fundamentals of marketing innovation, assess the participants’ readiness to foster an innovative culture, and deliver fresh insights to kick-start innovation in their organizations. For four consecutive years, our CMO community has asked “How will we make the shift from order taker to innovator?” We helped participants take away specific action steps to address this persistent issue.

Marketing leaders often ask me “how do you stay centered and focused? What can I do to create more “white space” on my calendar? My schedule is very hectic, and I seldom make time to reflect.” Mindful marketing techniques have really helped me in this area.
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I recently sat down with
“Shareology” author and Purematter CEO, Bryan Kramer to further explore this topic….