How many other companies are using lame content marketing (or influencer marketing) strategy to promote their business, report, or book?
October 25, 2017
I just sat down with Robbie Samuels for his “On the Schmooze” podcast. We covered a variety of marketing leadership and networking topics that will help you improve your professional brand and impact. Enjoy the replay!
September 21, 2017
Mindful marketing is a practice whose time has come: our annual CMO Innovation Trends study reveals that the main obstacle to innovation is too much focus on tactics and firefighting. And this complaint has persisted for five consecutive years.
That’s why I recently sat down with Phil Gerbyshak from the Conversations with Phil podcast (33 minutes) to discuss mindful marketing principles that enable leaders to reflect and focus. Many strategies come directly from my latest book, The Mindful Marketer….
September 11, 2017
Today, we witness greater forces of nature than I have ever witnessed firsthand: Hurricane Harvey in Houston, and his not-so-distant cousin, Irma, who is terrorizing Cuba, the Caribbean, and a wide swath of Florida. Both are testing our fortitude as a global community, and causing significant losses.
August 17, 2017
Discussions around marketing ROI and KPIs are de rigeur. But they’re missing the point. Marketing leaders first need fundamental competencies in TWO areas: relationship-building and strategic insight. This post presents five questions that every leader must explore before designing a dazzling dashboard.
July 1, 2017
What is the first step towards designing an innovative marketing culture? Uncovering the causes of overwhelm. Here are 24 questions to eliminate marketing innovation barriers within your organization.
May 9, 2017
Marketing leaders who use firefighting as their default mode create unnecessary innovation anxiety. In this post, Lisa shares a 4 part video series showcasing Mark Levy. He steps us through the benefits of freewriting, and how it unleashes our innovation genius.
These videos expire on June 15, 2017–so enjoy them while you can!