Hype cycles take us—and our stakeholders—on a wild ride. Without strategic guardrails, our brand may be forever damaged. Yet here we are, diving into countless ChatGPT and other generative AI use cases and experiments, skipping the strategic questions and downplaying the consequences of unfettered use.
February 28, 2023
To avoid big career setbacks, you need to see around corners, build a “value creator” mindset, and amplify alliances with Finance now.
November 10, 2022
After a 3-year COVID hiatus, we hosted the 6th CMOs Leading Innovation Conference in scenic Daniel Island, South Carolina. The cohort included CEOs and marketing leaders from across the country, with a focus on growth planning, resilience, and agile strategies in the new customer era.
August 22, 2022
Now is the perfect time to step up, reduce attrition of your best talent, and, in turn, dramatically boost brand repute. This is a marketer’s moment in the sun.