Tagged: CMOs

Department of Inefficiency

Jensen Huang speaking at CES 2025. Courtesy Nvidia blog.
Jensen Huang speaking at CES 2025. Courtesy Nvidia blog.

When 1,382 people registered last week, I realized we had struck a nerve.
One of my long-time clients asked me to lead a webinar entitled “From Burnout to Balance: Three Priority Principles for Executive Success.”
Here’s why this topic matters right now—and why so many participated.

What I recommend is contrary to Western work norms: stop plate-spinning. In my recent LinkedIn newsletter, I have outlined the case to embrace the power of the pause.

This year, it’s tempting for C-Suite leaders to obsess over boosting the balance sheet. They focus on efficiency—the theme song of our times. This approach has irreparable consequences. It leaves companies vulnerable to competitors who are committed to boosting customer-facing value to improve the bottom line.

This year, it’s tempting for C-Suite leaders to obsess over boosting the balance sheet. They focus on efficiency—the theme song of our times. This approach has irreparable consequences. It leaves companies vulnerable to competitors who are committed to boosting customer-facing value to improve the bottom line.

I have invested 22 years studying and experimenting with holistic mental hygiene habits. And I will never stop learning. It’s a fascinating field of study. I’m passing along many that work well for me and my CEO coaching clients.

In this conversation with my CLIC ’22 co-host, Catherine LaCour, you’ll get a sneak peek into her “Five Growth Levers” morning session.

Now is the perfect time to step up, reduce attrition of your best talent, and, in turn, dramatically boost brand repute. This is a marketer’s moment in the sun.

Now is the perfect time to step up, reduce attrition of your best talent, and, in turn, dramatically boost brand repute. This is a marketer’s moment in the sun.

Susan Weber, founding member of the Marketing Leaders of DC, was recently promoted to EVP and CMO of Walker & Dunlop. Here are her secrets to modern marketing success.

This is the second article of a two-part series. To read Part One, click here.

These trends will force us to communicate with external service providers in new ways. Here are my recommendations:…

Stop issuing RFPs to outside firms for your strategic initiatives. RFPs are sales prevention tactics to keep administrative people busy and dehumanize marketing. They may be great for buying coffee service, but not for building your digital presence. Are you going to spend hundreds of thousands of dollars, maybe millions of dollars with an agency based on price?