Lisa Nirell
Lisa Nirell
Copyright © 2024 Lisa Nirell.
All Rights Reserved.
It’s finally summer here in the Washington, DC region. Now is the time to schedule “innovation vacations” to unplug, reflect, and savor the great outdoors.
Instead of asking you “what’s on your reading list?,” I’m curious to know “What’s on your watch list?”
You will find some cool videos below that we just released. Check out the three complimentary marketing innovation videos below from our annual CMOs Leading Innovation Conference. …
Are you overwhelmed by the number of marketing innovations and software products available today?
You are not alone. When I last counted, I discovered over 1, 400 marketing and analytics tools. How can any marketing leaders stay abreast of the latest trends that will propel their businesses forward when the rate of change is this fast?
Before you cry “uncle,” remember the fundamentals of marketing innovation:
1. Innovation is defined as applied creativity. I learned this definition from Alan Weiss….
Here is an example of extreme product innovation I’ve witnessed recently. I met with the President of a struggling technology company. She is betting the company’s future on developing products that have not been validated nor tested with any customers. You could call them “extreme product innovators.” In other words, they are developing products that may pay off in 4-6 years in a market they have never pursued.
Meanwhile, their legacy products (which keep the lights on) currently face severe price pressures and market share erosion….