Many promising marketing innovations never see the light of day because we do not fully understand the importance and timing of the idea incubation process. Naming your idea, then allowing ample time for testing and idea sharing, are essential steps in any innovation cycle.

We just launched our first program with LinkedIn Learning, “Become an Effective CMO.” I invite you to download your course now.

Choosing acceptance over austerity, sharing your personal story, and responding rapidly takes guts. You need to tap into your “inner marketing guru” to find what’s true.

To help inspire you as you brainstorm your goals, I have assembled some thought-provoking quotes from a wide variety of innovators past and present.

At our 3rd annual CMOs Leading Innovation Conference, Jeff Perkins provided our group with 7 modern marketing strategies to think like a “Startup CMO.”

Where are marketing leaders treading water, and which resources are propelling marketing innovation? Our 5th annual CMO Innovation Trends study collected anonymous feedback from 90 senior marketers to answer these questions and provide expert guidance to conquer innovation resistance.

Today, we witness greater forces of nature than I have ever witnessed firsthand: Hurricane Harvey in Houston, and his not-so-distant cousin, Irma, who is terrorizing Cuba, the Caribbean, and a wide swath of Florida. Both are testing our fortitude as a global community, and causing significant losses.

Have you ever worked on a triage team? I have. Today’s seismic mobile strategy shifts remind me of the lessons I learned under pressure.

Here’s the story…

It takes a leap of faith to unplug and stop moving from crisis to crisis. Yet the rewards are many, especially when you bring that mindset to work. Yes, work.
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Many senior marketing leaders and CEOs whom I’ve met think of their lives as an “either/or” proposition. They are either relaxed and unplugged OR overworked and hyper-connected.…