Tagged: Guy Kawasaki

Here's what our SFO confab taught us about building innovative marketing cultures.

Executives from Dallas, Denver, DC, and beyond gathered at CLIC ’19 to address a perennial concern: creating innovative marketing cultures. Here are six takeaways from our CMO conference that may help you grow and thrive in the coming year.

Last week,we announced CLIC ’19 – The CMOs Leading Innovation Conference — is happening in San Francisco on December 5-6. This year’s theme – our 5th year!– is “Building an Innovative Marketing Culture.”

And here’s
why we will sell out…

Guy
Kawasaki, one of my mentors and longtime friends has just agreed to join our
dynamic CLIC speaker lineup.

In this session, you’ll hear how this “Wise Guy” has taught millions of leaders and entrepreneurs his secrets for building innovative marketing cultures….

I’ve just left the SXSW 2019 mashup in Austin, Texas. And
what a joyful maiden voyage it was. In addition to the unlimited buffet of
mind-bending sessions and festooned characters, I reconnected with my friend
Guy Kawasaki.

Guy has just released his 15th book, Wise
Guy: Lessons from a Life
. And what a wise autobiography it is.

Lisa & Guy catch up at SXSW 2019 – Austin TX

Here’s why you need to buy copies for your teams, your high
school and college grads, and yourself….

 You will also hear Guy also share his latest interests and strong opinions on the most pressing social topics of the day–including the Apple-DOJ standoff. Over the years, site Guy has endorsed my books, including “The Mindful Marketer” and “EnergizeGrowth NOW: The Marketing Guide to a Wealthy Company.”. Guy has inspired my work for over 13 years, and is one of a handful of leaders and experts who inspire my work.
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Guy is one of the 6-7 leaders who have greatly inspired my work.

I am pleased to announce that my new marketing leadership development book, The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World is now officially available for pre-order worldwide. Since you are a member of our community, you can now download a complimentary sample chapter.
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This chapter outlines proven strategies to deepen your relationship with your CFO.

Lisa Nirell

How often do you review your product and services portfolio to invest more in what's working, and get rid of what's not working? Some of your choices – especially if you lead a successful organization — will not be popular. Yet they could be the difference between success and survival.

Let's look at Tina Brown, editor-in-chief of Newsweek Daily Beast, and her recent decision. In late 2012, she announced that they would stop distributing the Newsweek print edition. Their continued market decline forced Brown to make a tough decision. Brown announced that they would transfer print subscribers to Newsweek digital, and invest more in The Daily Beast news site.

An overview of “APE,” the new bible of self publishing, from Guy Kawasaki and Shawn Welch.

As you complete your marketing plans for the 2nd half of the year, consider these fresh ideas.

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I was just featured on Cincom’s Expert Access Radio. What a fun show! Hosts Jay McKeever and Liz Harter kept things lively. Listen to this 42 minute replay and learn:…

The only two options you have when your company’s “honeymoon phase”

Over the past month, I attended three conferences. Each one brought together some of the greatest minds in B2B sales and marketing. Sadly, some of their presentations distracted us from their important messages. A chronic case of PPD (Pathetic Presentation Disorder) surreptitiously sabotaged their agenda.

I am headed home from a dynamic series of Voice of the Customer sessions and book signing at the 2011 Allegiance Engage Summit in Deer Valley, Utah.
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Amidst two days of dashing through snow flurries) and dodging slush puddles,  I enjoyed learning about the rapid adoption of this new profit-producing technology space. In my upcoming posts, you will hear how companies such as ING Direct, JetBlue, and EMC Corporation are re-framing the definition of the customer experience, and its impact on the bottom line.