Here in the mid-Atlantic, we are experiencing the tail end of a natural phenomenon – the emergence of Brood X cicadas. After 17 years in the dark, billions of these noisy bugs have we emerged from underground.

This phenomenon echoes our own post-COVID emergence. We have a unique opportunity to reshape and redesign the new rules of the workplace. We can reinvent and reconnect with the people who matter: our teams, our customers, strategic partners, and other stakeholders….

Most of us are clamoring to return to face-to-face events and conferences. Yet conference planners and attendees are not necessarily on the same page. Valuegraphics, a noted research firm out of Vancouver, Canada, recently did a study of 1850 very avid conference goers. Here’s what David Allison and his research team discovered: there is dissonance.

Energize Growth and SimpleMind are authoring a post and hosting a LinkedIn Livestream this Spring and am looking for a few select people to showcase.

We will feature brands that deliver value quickly and predictably to customers, members, or clients. Some refer to this as “speed to value” programs.

Here’s the background: In this era of touchless and online experiences, customers no longer tolerate slow or sticky touchpoints. We’re looking to showcase organizations that have been successful at rapidly and consistently delivering the right customer value at the right moment, and who have witnessed a jump in revenues, NPS scores, retention, or brand repute….

It’s estimated that 35% of the world’s top 10,000 companies waste nearly 40% of their daily routines on bureaucracy, bad excuses, red tape, and — my favorite– hanging out with “zombies.”

Common sense needs a comeback and we need to remove those zombies.

When I work with marketing leaders and C-Suite executives during a workshop, keynote, or coaching session, I often describe what happens when you let these “zombies” – projects that nobody is willing to kill off – just roam the halls, eating up valuable time and resources….

If there is such a thing as a silver lining with COVID, it’s this: the pandemic has created existential crisis for organizations.

Their raison d’etre is being challenged, and may even be falling on deaf ears. Tradition is no longer a valid criteria for investing in a market or for growth mapping.

And in some cases, tradition is more of a hindrance than a help. It may no longer valued–Just ask your customers and your most disengaged employees….

What makes #veterans resilient leaders and #entrepreneurs? In honor of all 9/11 veterans, we discuss the topic in this episode of our Mindful Marketer Live Steam, featuring John Nicholson, General U.S. Army Retired, and Suzie Mills.

Follow Lisa on LinkedIn to tune in to the Mindful Marketer LinkedIn series the first 3 Fridays of each month at 1:30pm ET.

I am still catching up from my summer getaways to Boone, NC and the Vermont Kingdom.

I really enjoyed my open water swim trip to the pristine, expansive Vermont lakes near the Canadian border. I logged just seven miles over three days, but it was enough to cleanse some of the COVID cobwebs.

You may recall that our last issue outlined the behind-the-scenes happenings at EnergizeGrowth®. Since that time, we created a new Live Stream series and events page and it’s full of great advice and content for these pandemic times.

COVID-19 has shifted how our customers act, think and buy. Your marketing needs to adapt quickly. Here are the 8 areas that are losing their relevance.

Last
September, I moved to a new townhome community. The real estate developer has
not yet completed the walking path surrounding the property. The first phase of
the path meanders along a roaring creek and the Kincaid Forest. At one point,
the path ends, awaiting new asphalt.

While
walking the trail with my friend, I invited her to continue on the dirt path.
It hugs the creek and takes us to a quiet patch of forest where I’ve spotted
hawks, foxes, turkeys, and deer….

CMOs continue to express their frustration and discontent with content strategies. In this post, we offer 4 suggestions to optimize your content investment. It is designed to ensure long-term growth and brand repute.