In episode 70 of The Mindful Marketer, we offer strategies to help you navigate the daunting digital desert and privacy pressures – and help you engage and keep great customers.
February 9, 2023
I love the marketing profession, and watching our community members build healthier companies and lives. Why? Because marketing leadership combines head and heart—not just during the Valentine’s Day holiday, but throughout the year.
January 26, 2023
Collaborative, cross-functional planning requires us to explore new growth strategies. Those strategies should fulfill three guiding principles: they must boost the bottom line, align with our core values, and drive predictable 2023 results.
May 4, 2022
Did you encounter a silver lining from the past pandemic era?
I certainly did. I witnessed an extraordinary number of people who paused, and confronted their existential crisis head-on.
In The Earned Life, Marshall Goldsmith and co-author Mark Reiter meticulously capture the existential moments that we endured. In Section One, Marshall describes how CEO clients become goal-obsessed. It leaves them feeling empty and deflated. He has witnessed these behaviors at the highest levels;…
June 23, 2021
Morgan, an experienced VP of Marketing, contacted me because she wanted to go further faster. Her boss gave her very positive performance reviews for her marketing and brand building abilities. But that’s where she stopped short.
Morgan’s peers considered her a masterful marketing adviser. But she had very few internal champions. Peers told me “Morgan always wants to have the last word. And if that means interrupting me when I’m sharing my ideas, she will do it.” This incessant need was holding her back….
November 19, 2020
If there is such a thing as a silver lining with COVID, it’s this: the pandemic has created existential crisis for organizations.
Their raison d’etre is being challenged, and may even be falling on deaf ears. Tradition is no longer a valid criteria for investing in a market or for growth mapping.
And in some cases, tradition is more of a hindrance than a help. It may no longer valued–Just ask your customers and your most disengaged employees….
September 29, 2020
In a recent episode of SkyeTeam’s People First! podcast, Lisa sat down with Morag Barrett to explore what it means to be human during the pandemic and what mindful marketers share in common. They also discussed how marketing is changing forever, as well as some of the limitations of Big Data. Click below to listen.
Here are a some highlights from the podcast:
Lisa’s leadership journey – 1:00
What is mindful marketing –…
July 22, 2020
How does mindfulness play a role during COVID?
And given that the pandemic has forced us to really take a pause, what can we do to adapt and learn from mindfulness habits in order to simply be calmer and more focused?
In 1988, I was preparing for my first 280-mile solo flight. I started in Stratford, Connecticut, and I was supposed to fly to a town called Concord, New Hampshire. As I crossed the state border from Massachusetts into New Hampshire, something strange happened….
April 26, 2018
The world is in need of more time to reflect and think before acting. That goes double for marketers. There are a lot of changes going on in the marketing profession. Customers are feeling it — they’re barraged with information. And I don’t believe tech is the answer.
I recently spoke with Lee Price of Managing Editor about being mindful at work. We explored the the challenges of being connected constantly by technology without being distracted….