Tagged: the mindful marketer

Dana and I decode a variety of marketing and leadership topics.

Last month, I enjoyed a chat with Dana Barrett on her radio show. We covered quite a few topics, including the death of traditional branding and the “terrible threes” facing CMOs.

Mindful marketing is a practice whose time has come: our annual CMO Innovation Trends study reveals that the main obstacle to innovation is too much focus on tactics and firefighting. And this complaint has persisted for five consecutive years.

That’s why I recently sat down with Phil Gerbyshak from the Conversations with Phil podcast  (33  minutes) to discuss mindful marketing principles that enable leaders to reflect and focus. Many strategies come directly from my latest book, The Mindful Marketer….

7 Mindful Marketing Tips (expires February 3)

As I travel the country and speak with leaders from Google, IHG, Turner, InnerWorkings, Telemundo, and others, I’m encouraged by how the mindful marketing movement has made the shift from Fringe to Main Street. It’s hard to believe that just three years ago, I leapt into the abyss of this topic, unsure how audiences would react.

 
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What are some practical, everyday ways that marketing leaders can become more mindful?

That’s the question I posed to attendees during my AdWeek DC keynote. What emerged were some extremely thoughtful mindful marketing ideas that I’d like to share with you in this video.

A few highlights:

How to understand and find balance between what is meaningful, rather than just measurable…
Why peer-to-peer interaction and genuine empathy are so crucial in today’s over-“connected”

 
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I recently met with IN Live! network host Limor Schafman to discuss
The Mindful Marketer. We discussed how mindfulness is playing an increasingly important role in corporations—both in personal practice and in regards to marketing strategy. I shared how these new trends in mindfulness can help marketing leaders be more effective, and create deeper connections with customers.…

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Can we talk for a moment about our marketing habits?

During AdWeek DC, I addressed the topic of marketing habits with Jamie Gorski, CMO of The Bozzuto Group. In our fireside chat, we uncovered the most common mindless marketing habits (including some that will probably surprise you). Here’s a sampling:…

Spending too much time on immediate tasks and not enough on innovation (being an “order taker”

What is marketing to you? Does it sometimes feel like it’s about winning at any cost, clawing your way to the top, glomming onto the latest trends and tricks while scrambling not to lose ground?
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Well, there’s a different way. And I’m pleased to offer a very exciting opportunity to discover what it is.

A few days ago, I shared Part 1 of my interview with Anna Patrick, a public relations professional and author of the popular blog, Meditations In Wonderland. (Missed Part 1? You can read it here.) The second and final part of our Q&A is now live.
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In Part 2, the subject is incorporating mindfulness into your workplace/career path.

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Last month, I had the chance to connect with a remarkable young writer and public relations professional named Anna Patrick at the Soundview Author Summit. Through her blog, Meditations In Wonderland, Anna shares insights on mindfulness with more than 20,000 readers. (“Meditations In Wonderland” is also the name of her upcoming novel.)

Anna and I discussed my new book, The Mindful Marketer, and how mindfulness/meditation practices can be applied to one’s career path….

I was recently interviewed for Business Info Guide – an online resource for Internet marketers and entrepreneurs – to discuss my newest book, The Mindful Marketer. I was happy for this opportunity to share insights on how to thrive in the world of modern marketing.
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Some key insights from the book:

Why it’s essential to shift from “tactical order taker” to “strategic market maker”
Finding the “middle path” between mindfulness and market acceleration
How constant connectedness and multitasking can contribute to less productivity, not more
The causes of and solutions for CEO and CMO misalignment

I also got to share my inspiration for writing the book, and what I enjoy most about what I do….