Collaborative, cross-functional planning requires us to explore new growth strategies. Those strategies should fulfill three guiding principles: they must boost the bottom line, align with our core values, and drive predictable 2023 results.
October 4, 2022
Join Lisa Nirell (Become an Effective CMO) and Robbie Kellman Baxter (Working with Leadership and Boards) for a LIVE conversation about what it takes to thrive at the highest levels of marketing.
September 8, 2022
In this conversation with my CLIC ’22 co-host, Catherine LaCour, you’ll get a sneak peek into her “Five Growth Levers” morning session.
June 7, 2022
I’m thrilled to announce that we are headed to Charleston SC for our 6th annual CMOs Leading Innovation Conference–CLIC ’22— November 3-4, 2022. We are gathering in a historic city that embodies rebirth, recognition, and reinvention.
If you are a marketing leader or CEO, we would love for you to join us.
CLIC ’22 offers an intimate forum to help you:
- Reinvigorate your personal and organization growth strategy
- Leverage resources to accelerate company growth
- Build personal and team resilience
Collaborate with bright minds from diverse backgrounds
March 22, 2022
Jason just saw five years of hard work go down the tubes.
As a CMO of a public company, he has invested five years of emotional capital and energy into team development and recognition.
Yet his team wasn’t immune to the spoils of The Great Resignation.
He just reported 47% turnover within the marketing team. Other departments weren’t proud of their turnover rates, either.
That’s turmoil in a nutshell.
How can we tame turmoil when world events swirl around us?…
February 23, 2022
We’re living in a time of marketing liminality. Some leaders feel as if they have one hand clinging to their Zoom rooms and one hand clinging to a dusty office HQ desk.
This messy middle moment is fueled by ever-changing customer expectations, dynamic workplace configurations, and high team turnover. (I started to see these challenges emerge in 2018 and published 3 posts about them here.)
There is a silver lining to this liminal marketing moment….
January 31, 2022
Whether you work for a museum or MarTech company, one thing remains constant: too many marketers still believe that a poor digital or physical experience won’t hurt their brand.
Just think about how many retailers you recently visited, and how deeply disappointed you felt by the experience. If you’re like me, you probably walked out empty-handed, grabbed your phone, and chose to order online. The online experience was less painful and annoying.
Don’t let this happen to your brand….