Tagged: CMOCLIC

Learn the inside secrets on building customer-centric marketing programs at CLIC.

We are thrilled at all the attendees who will be joining us at CLIC ‘18, October 3-4 in Atlanta. Perhaps you’ve already registered, or you’re still considering attending. This CMO conference is not your typical gathering in a hotel conference room for 1 ½ days. It’s an immersive field trip. We will visit organizations that have developed the “secret sauce” for blending marketing innovation with unforgettable customer experiences: Nanolumens and Atlanta United Football Club.

Here’s a sneak preview to give you an idea of the insights you’ll take away from CLIC from one of our innovation hosts: Karen Robinson Cope, the EVP of Nanolumens….

I recently helped a major media company kick-start innovation within their marketing organization. This summarizes our engagement, and may trigger ideas on how we might help you achieve similar results. (For competitive reasons, we are unable to share the name of the organization.)

For decades, this media company cultivated strong print readership with its marketing strategies. But as consumer preferences shifted to mobile and digital platforms, they needed new, multi-channel digital marketing approaches, and a more consistent focus on innovation….

How does a small LED display manufacturer compete and win against likes of LG and Samsung? By making marketing innovation and an intense focus on the customer their number one priority.

One of the highlights of CMOCLIC is recognizing the extraordinary examples of leadership and marketing innovation in our community. We honored three individuals with Beacon Awards at CMOCLIC17, and I’m delighted to share their stories here as well.

Marketing leaders who use firefighting as their default mode create unnecessary innovation anxiety. In this post, Lisa shares a 4 part video series showcasing Mark Levy. He steps us through the benefits of freewriting, and how it unleashes our innovation genius.

These videos expire on June 15, 2017–so enjoy them while you can!