This year, it’s tempting for C-Suite leaders to obsess over boosting the balance sheet. They focus on efficiency—the theme song of our times. This approach has irreparable consequences. It leaves companies vulnerable to competitors who are committed to boosting customer-facing value to improve the bottom line.
October 4, 2022
Join Lisa Nirell (Become an Effective CMO) and Robbie Kellman Baxter (Working with Leadership and Boards) for a LIVE conversation about what it takes to thrive at the highest levels of marketing.
September 8, 2022
In this conversation with my CLIC ’22 co-host, Catherine LaCour, you’ll get a sneak peek into her “Five Growth Levers” morning session.
July 27, 2022
Many promising marketing innovations never see the light of day because we do not fully understand the importance and timing of the idea incubation process. Naming your idea, then allowing ample time for testing and idea sharing, are essential steps in any innovation cycle.
July 5, 2022
Marketing innovation is about applying creativity to improve your stakeholders’ condition. It requires us to challenge our established beliefs and assumptions. It often also demands that we learn from our past as a way to inform our future. We often need to set aside the past, and begin with a clean slate. This process helps us design an empowering narrative to guide us forward. It bolsters our resilience.
That’s the underlying theme of our 6th annual CMOs Leading Innovation Conference (CLIC ’22): “Growth Curves Ahead: The Resilient CMO.”
We’re gathering in historic Charleston, South Carolina at the International African American Museum….
June 7, 2022
I’m thrilled to announce that we are headed to Charleston SC for our 6th annual CMOs Leading Innovation Conference–CLIC ’22— November 3-4, 2022. We are gathering in a historic city that embodies rebirth, recognition, and reinvention.
If you are a marketing leader or CEO, we would love for you to join us.
CLIC ’22 offers an intimate forum to help you:
- Reinvigorate your personal and organization growth strategy
- Leverage resources to accelerate company growth
- Build personal and team resilience
Collaborate with bright minds from diverse backgrounds
May 4, 2022
Did you encounter a silver lining from the past pandemic era?
I certainly did. I witnessed an extraordinary number of people who paused, and confronted their existential crisis head-on.
In The Earned Life, Marshall Goldsmith and co-author Mark Reiter meticulously capture the existential moments that we endured. In Section One, Marshall describes how CEO clients become goal-obsessed. It leaves them feeling empty and deflated. He has witnessed these behaviors at the highest levels;…
January 22, 2021
The January 20 inauguration of President Joe Biden and Vice President Kamala Harris marks a moment of liminality between separation and unity.
And it’s much more than that to me.
It’s a moment to rediscover Optimism.
For me, there were way too many times last year where optimism was fleeting. When the COVID cases and economic swings overshadowed forward movement.
Now, optimism is slowly re-entering the zeitgeist.
For even my most ardent skeptics, I offer you this perspective from one of our world leaders, Dr….
June 3, 2020
In the past 31 years of my career, I have deliberately avoided broadcasting and grandstanding when it came to social and political moments.
Now it’s different. America is burning, both figuratively and literally. Curfews are standard practice. The origin of “curfew” comes from the French word “couvre-feu.” This literally means cover fire.
And as a thought leader, adviser, coach, and the founder of several diverse professional communities, I can no longer cover the fire with politeness and positive thinking.