Tagged: CMO conference

We’re thrilled to announce Matt Blocher, VP of Marketing and Communications at CoStar Group is our CLIC 2024 Beacon Award recipient.

Photo courtesy of Marisa Cali
Photo courtesy of Marisa Cali

Each year, we select a senior growth leader for our CLIC Beacon Award. We honor and recognize their commitment to promoting shared knowledge, inspiration, and experiences. The recipient  models the traits of a strategic leader: open, real, and respectful.

The Midlife Innovator cohort (our 9th) will harness corporate and personal wisdom to fuel reinvention and long-term growth.

What I recommend is contrary to Western work norms: stop plate-spinning. In my recent LinkedIn newsletter, I have outlined the case to embrace the power of the pause.

AI has forever changed how we innovate and collaborate. Move your 2024 growth strategies forward faster at CLIC ’24, happening May 1-2 in New York.

Our 2023 Beacon Award recipient, Amy Kellinger, is someone you would love to know. She’s Blackbaud’s VP of global demand gen and event marketing–and an inspiration to our global community.

Our theme – “The Innovation Songbook” – will help you craft new strategies to outpace competitors, think more strategically, and thrive in the year ahead.

Many promising marketing innovations never see the light of day because we do not fully understand the importance and timing of the idea incubation process. Naming your idea, then allowing ample time for testing and idea sharing, are essential steps in any innovation cycle.

Marketing innovation is about applying creativity to improve your stakeholders’ condition. It requires us to challenge our established beliefs and assumptions. It often also demands that we learn from our past as a way to inform our future.  We often need to set aside the past, and begin with a clean slate. This process helps us design an empowering narrative to guide us forward. It bolsters our resilience.

That’s the underlying theme of our 6th annual CMOs Leading Innovation Conference (CLIC ’22): “Growth Curves Ahead: The Resilient CMO.”
We’re gathering in historic Charleston, South Carolina at the International African American Museum….

We took a moment to reflect on our two fall 2018 CMO events in DC and Atlanta, GA: The CMO breakfast with Chip Conley, and our 4th annual CMOs Leading Innovation Conference. (CLIC ’18). This is the first in a series of conference recap posts to share key learnings.

Marketing leaders who use firefighting as their default mode create unnecessary innovation anxiety. In this post, Lisa shares a 4 part video series showcasing Mark Levy. He steps us through the benefits of freewriting, and how it unleashes our innovation genius.

These videos expire on June 15, 2017–so enjoy them while you can!